Shulou(Shulou.com)06/01 Report--

Xiaobian to share with you what preparation work needs to be done before website production, I believe most people still do not know how, so share this article for everyone's reference, I hope you have a lot of harvest after reading this article, let's go to understand it together!

Analyze the strengths and weaknesses of competitors

At the beginning of website construction, we must first locate the development direction of the website. If you want your website to be different, you must analyze your competitors, because no matter what industry you are engaged in, there will be many competitors. To surpass your competitors, we must first analyze the competitors 'website services and products. Have any advantages, and then make a summary through their website as a whole. At the same time, in order to surpass competitors, it is necessary to find the shortcomings of each other's services and products. In this way, your website can make an overall promotion of your advantages, which is also the core competitiveness of your website.

Second, do a good job in the selection and layout of website keywords

Website optimization is a simple and long-term work, if the enterprise wants the website keyword ranking top, website optimization is necessary to do, if the enterprise is relatively large, then you can organize a small team to optimize the website, start your own website brand, let your website become the benchmark of the industry. The content of the website is as rich as possible. Every time you add a piece of information to your website, your website will be able to be found by others one more time. At the same time, the daily article update can also increase the exposure of the website and the gradual promotion of the website weight. Therefore, we suggest that as much as possible on the website to write some of your website products or services related articles and information, and as far as possible to do this information original. Information is the core of the website, only frequent updates to publish information, in order to make your website stand out and create more value for you.

Third, choose a formal and experienced company

When making a website, the website framework is crucial. A good website framework should be combined from the physical structure and logical structure of the directory in order to show a successful website. The website structure is reasonable in order to improve the friendliness of the website in search engines. Website production, directory name should use Pinyin or English, if you are for Baidu search engine optimization, Pinyin will be better, and for Google search engine optimization, now it seems that English or Pinyin can.

IV. Clear target positioning

The website clearly stipulates the development direction and purpose, the website promotion work will be twice the result with half the effort, and then according to the design of the enterprise industry design of their own products, sales channels and sales objects, determine their own website information service type is sales, service or comprehensive type, what products for what kind of customer groups, using customer psychology, comprehensive market research. In order to understand the enterprise target market, from this aspect. Customer base sales in the end is how, there are good positioning of your sales, you are wholesale or retail sales category. The content of the website needs to be adjusted gradually as the consumer is understood. The overall optimization of the website for the target market will play a great role in the operation of the website in the later period.

The above is all the content of this article "What preparations need to be done before website production", thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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