Shulou(Shulou.com)06/01 Report--

I would like to share with you what is the common promotion method of WeChat Mini Programs. I believe most people don't know much about it, so share this article for your reference. I hope you will gain a lot after reading this article. Let's learn about it together.

1. The article is embedded with Mini Program

Based on the traffic of the official account, users can insert links in the form of pictures, text or cards into the official account tweets, and users can click the link to jump to Mini Program.

two。 Menu bar

The official account menu bar is one of the main entrances among the many entrances to Mini Program. By guiding fans of official accounts to Mini Program, the click rate of Mini Program can be greatly increased. The way is, operators can add Mini Program to the menu bar, and users can click on the menu bar to jump to Mini Program.

3. The article supports the launch of Mini Program landing page.

Now the official account has added an advertising space in the article. Click the picture or button on the outer layer of the advertisement to jump to the designated Mini Program. As long as the traffic of the official account is large enough, advertisers and customers will take the initiative to find you.

4. The bottom ad supports the landing page of Mini Program.

The landing page of Mini Program is also supported in the advertising office at the bottom of the official account.

This function will be of great benefit to e-commerce Mini Program, with a much higher transaction rate. However, this function is not open to stores, and it is of little significance to offline merchants.

5. Search keywords

Wechat supports fuzzy matching of Mini Program search keywords, so setting appropriate keywords will affect Mini Program's ranking and the probability of being searched.

Operators can click "promote" in the background of WeChat Mini Programs and then select "add keywords" to set up. At present, you can enter up to 10 search keywords.

6. Wechat search box

Sou Yisou has a strong algorithm to support Mini Program search, its optimization will attract more Wechat users, and more users will touch Mini Program. So, as long as your Mini Program runs well, you will get more online traffic.

7. WeChat Pay merchants access advertising

WeChat Pay merchants can access advertising if they meet the following conditions: WeChat Pay's ordinary users, catering, offline retail, cosmetics and clothing merchants, other types of merchants are not yet open.

8. Ads on moments support the launch of Mini Program landing pages.

The ads on moments support Mini Program, and the landing pages of advertisements are carried by Mini Program. Click on the ads to pull up the Mini Program page, which can meet the practical needs of advertisers to promote Mini Program, and the landing page can be customized. it's great news for offline merchants.

9. Offline scan code

Offline code scanning users can scan the mini program code through Wechat to enter Mini Program, which is simple and fast, which is one of the most basic ways for Mini Program to get guests. Offline stores can use this way, combined with offline marketing activities, to attract users to take the initiative to scan the code to participate in activities.

10. Mini Program near the layout

In the "nearby Mini Program", Mini Program will be automatically displayed to the surrounding users. Users can purchase services directly through Mini Program or navigate to stores to make purchases.

11. Card ticket entrance

Merchants can set up a card voucher function for Mini Program to provide consumers with real discounts, prompting users to open the process.

12.APP sharing

When sharing content with WeChat groups or friends in APP, the shared content can also be displayed in the form of Mini Program. Many core users do not need to use APP, but can also use Mini Program Touda to get more people to click and improve the click rate.

13. Social welfare reduction

After the payment is completed in Mini Program, the merchant can give away the "discount" or "full coupon" for shopping to users who must share it with them in order to get it, while friends can directly carry out a new round of consumption after receiving it.

The above is all the contents of this article "what are the common promotion methods of WeChat Mini Programs?" Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.