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This article will explain in detail what the direct service function of WeChat Mini Programs refers to. The content of the article is of high quality, so the editor will share it with you for reference. I hope you will have a certain understanding of the relevant knowledge after reading this article.

WeChat Mini Programs opens the service (function) directly to the entrance

On Sept. 28, the day before yesterday, Wechat announced that the service (function) is open directly, which will make it easier for users to find the services they need and bring merchants closer to users. When you search for a product or service through the search function area in Wechat, the search page will present the Mini Program of the related service. Click the search results to take you directly to the Mini Program related service page. Your Mini Program will be at the top of the search, and Mini Program will usher in a new round of explosion.

What is WeChat Mini Programs's direct service (function)?

Wechat's official definition of direct service (function) is "search products that meet the quick find function of Wechat users." To put it simply, when users search Wechat or the Mini Program search box for specific keywords (such as air tickets, movie names, etc.), the search page will present Mini Program of the relevant services, and click the search results to take you directly to the Mini Program related services page.

What is the function of WeChat Mini Programs's service (function) direct access?

Direct service sounds strong, but how effective is it in draining Mini Program?

To that end, i.cswz.cn Mini Program also interviewed two Mini Program companies that participated in the internal test of the service (function) direct access-- "nap" and "business card delivery".

Take a nap:

After launching the service (function) direct internal test, "nap" Mini Program said that the service (function) direct brings about 3000 new exposure every day.

While the amount of exposure is related to the setting service, the service of small sleep setting is "sleep", which is not a hot word. The "small sleep" development team believes that exposures such as air tickets and train tickets should be very large.

Give me your business card:

When the service (function) direct allows new users to search Mini Program, the quality of the alternative Mini Program will be more guaranteed, which is good for users, but whether users will stay or not depends on the product. And at the same time, under the function search direct, there will still be a list of other Mini Program.

In short, the retention of users depends on the product, and high-quality Mini Program will not be buried because there is no direct search, compared with the impact on traffic distribution, direct service (function) is more significant to enhance the overall experience of users in the whole Mini Program ecology.

Some analysts believe that, similar to but different from traditional search engines, direct service (function) to Mini Program will not only become a high-precision user access channel, but also a sharp weapon for customers to get and transform. It can be predicted that under the promotion of direct service (function), WeChat Mini Programs is bound to usher in a new round of outbreak!

The Wechat search represented by the service (function) is completely different from Baidu search in terms of values. Compared with the bidding ranking, the search ranking is determined by user evaluation (ranking entirely depends on the user), which is faster and more direct. It is obviously a better choice for users. Based on this, with the change and migration of users' search habits, Wechat search will completely subvert the traditional search engine, which is worth looking forward to!

After the Wechat service (function) direct function is put online, it will completely change the users' habits, distribute the merchant's services to the target customers more accurately, and convert the Wechat traffic to the merchants more efficiently. This will also make Mini Program inevitably become a battleground, tuyere, enterprises should quickly seize the position, and the cost of seizing the position is very low, the earlier to occupy good keywords for the later marketing of enterprises is to seize the first opportunity. In the future, Mini Program will inevitably become a super entrance to the concentration of traffic, and it is the best time for enterprises to settle at this time, one step ahead of their competitors and block traffic! For Mini Program agent entrepreneurs, it is an once-in-a-lifetime business opportunity to seize the start-up dividend period as soon as possible.

About WeChat Mini Programs service function direct refers to what is shared here, I hope the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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