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This article mainly introduces what is the use of app promotion, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to understand it.

The purpose of app promotion is to persuade and urge consumers to download products and purchase services by transmitting information about products and their activities to consumers on the mobile side, so as to increase the sales of the development team.

Objective:

In essence, APP promotion belongs to the "promotion" link of marketing theory, which persuades and urges consumers to download products and purchase services by transmitting information about products and their activities to consumers on the mobile side, so as to improve the sales of the development team.

Among them, for different APP development teams, the purpose of promotion on the mobile side is quite different, and we can distinguish between free and fee-based products.

Free product promotion

Free APP products mostly exist in Internet companies, such as games, tools, information, community categories, etc., owned by BAT. These APP business models are based on a large number of users. The purpose of their promotion is to get enough users to download and register for a personal center.

It is precisely because you are not allowed to spend any fees, so the cost of using users is very low, so it is relatively easy to get download users and registered users. It is as simple as inviting friends and sharing in groups of friends. Typical APP products include checking weather, Baidu maps, checking violations, various input methods, browsers and news APP, etc.

Paid product promotion

More common fee-based APP products, the most typical including electric fans, tourism, finance, education and health care, their business model is very clear, the purpose of promotion is to obtain effective buyers.

Based on the need to pay, the cost of using the user is usually high, and the cost of obtaining a user is also high. Typical APP examples are medical and educational, and it usually costs more than a thousand to get a user.

Thank you for reading this article carefully. I hope the article "what is the use of app promotion" shared by the editor will be helpful to everyone? at the same time, I also hope that you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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