Shulou(Shulou.com)06/01 Report--

This article mainly introduces "how to optimize the enterprise website construction on Baidu". In the daily operation, I believe that many people have doubts about how to optimize the enterprise website construction on Baidu. The editor consulted all kinds of materials and sorted out the simple and useful operation methods. I hope it will be helpful to answer the doubts about "how to optimize the enterprise website construction on Baidu". Next, please follow the editor to study!

I. website content is the most important place for the construction of enterprise websites.

Baidu is to provide high-quality web pages to search users. The quality of website content plays a very important role in optimizing Baidu and improving the weight of the site. Not only that, increasing user stickiness is an important indicator of a good website. Adding valuable and attractive content to the site is the most effective way to increase the popularity and traffic of the site.

When updating articles for the website every day, we should grasp the concept of enterprise products and services, find out the direction of the enterprise business, and what kind of needs this enterprise can solve for users. From the psychological point of view of consumers, contact life to describe the advantages of products and services to write high-quality original articles. Baidu optimization can not only improve the friendliness of Baidu spiders and accelerate the update frequency of site snapshots, but also increase the number of user views. Good website content will have good visitor behavior, which is the key to the construction of enterprise website.

Update the original content of the site every day is conducive to Baidu optimization, so in the layout of the site content, you can let the updated news and information on the top of the site page, the first time to tell Baidu Spider site updates. In addition, the column with relevant information can be added at the bottom of the article to increase the crawling path of spiders and better increase the collection of the website.

Second, Baidu optimizes that the weight of the home page is higher than that of the inner page.

We all know that the weight of a website is basically concentrated on the home page, and the weight of the home page is the highest. In Baidu optimization, the home page is easier to optimize compared to the inner page. For a keyword with an index, such as searching for corporate website construction, you will find that the first 10 pages are all domain names on the home page of the site, so it is difficult to see the inside page of a website. This shows that in the Baidu ranking, the weight of the inside page is lower than the general home page. When an enterprise is doing a website, there are often a lot of products and services, because the home page can only set a certain number of keywords in order not to share the weight. Products and services will be put on the inside page to optimize, the optimization is very difficult. Here, the website butler suggests that for enterprises with many items, set up more websites to optimize all kinds of products respectively. The weight of the home page is higher, which helps to get a good ranking of the website, and then get a good flow.

Third, the quality of the outer chain and periodic updates

With the update of Baidu algorithm, the role of external chain for website optimization is not as good as before, but high-quality external chain still has a lot of help to improve the weight of the site. Therefore, the release of the outer chain is one of the indispensable work in the construction of enterprise websites. The outgoing chain should start from the quality of the outer chain. High-weight blog forums, such as Sina blog, can add anchor text of the site, A5 forum can add brand words and URL of the website, etc., which are of great help to improve the weight of the website. Finally, there are links to related websites, which can not only enhance the weight of the website, but also bring traffic to the website. In the chain release cycle, but also to achieve a stable and balanced release, can not be a period of time outside the chain number soaring, the site can not digest, a period of time outside the chain stopped, these will cause Baidu punishment. Do not pay attention to the simple work, resulting in the loss of the right to drop the website outweighs the gain.

At this point, the study on "how to optimize the construction of enterprise websites on Baidu" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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