Shulou(Shulou.com)06/01 Report--

If there is no mobile phone, it is difficult to imagine how everyone should pass, but only mobile phones do not have a network, just like smoke without fire, let people dry anxious, but due to the different network layout of each operator, 3G/4G in some places or unstable situation, so WiFi has become the best supplement, and WiFi technology maturity and iteration, also took place a lot of changes, the original is only provided by enterprises for employees to use.

With the increasing popularity of WiFi, there have been system solutions provided by WiFi operators for enterprise customers, including hardware, software, services, operations and other content. In the form of cloud + end services, WiFi operators provide free WiFi networks for their customers, and make profits through hardware charges, advertising push, content operation, merchant services and other ways. In the middle, department stores, chain stores and street stores are subject to information security or other problems. They want to build their own WiFi network, provide free WiFi for users, and conduct offline O2O marketing, so network manufacturers have launched WiFi marketing products or solutions.

WiFi network provides the bottom channel for users to connect to the Internet. In addition to the network of traditional telecom operators, WiFi network is the first layer application and pipeline for users to access the Internet.

Therefore, WiFi is an important bottom entrance of mobile Internet, and traffic demand is the core driving force for users to use WiFi at present. Then marketing WiFi occupies WLAN.

How much is the market share? "70%, must be very surprised how there is such a large market share, and completely inconsistent with the status quo. There is a marketing need right now.

The customers sought are mainly concentrated in the business field. These customers can push advertisements on the portal page of commercial Wi-Fi and let users pay attention through WeChat and Wi-Fi.

To their own public number, or through big data analysis and precision marketing, they have brought real benefits, so they are at the forefront of this field.

Marketing WiFi products in the business field can be said to account for about 20% of the entire WLAN market share. "

The difference in the length of cultivation of the WLAN market also leads to the judgment of the size of the future marketing WiFi market, but the overall growth trend may expand the traditional industry field. In short, marketing WiFi is to provide better services and realize more commercial value.

In the era of mobile Internet, many models have undergone changes, for those who want to deploy marketing WiFi or upgrade traditional WiFi to marketing functions, all want to strengthen O2O offline sales, only to follow the needs of the times to serve customers, in order to achieve better results in the wave of change.

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