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This article is about how to optimize the home page of a mall website in a computer network. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

The home page is very important for any website, and the website of e-commerce is no exception. It must have two aspects: one is convenient for users to visit and query, and the other is convenient for search engines to crawl and crawl.

We need to make it clear that any visitor is likely to be a potential customer, so your website must make it clear to visitors:

Who are you

What are you selling?

Why buy from you?

Shorten the number of clicks as much as possible to facilitate the purchase of closed loop

E-commerce SEO: how to optimize the home page of your online mall!

It is considered that for the optimization of the home page of e-commerce website, we need to pay attention to the following details:

E-commerce website user experience optimization:

As mentioned above, users who visit your home page need to see your company's product information and services clearly, so when designing the navigation at the top of the home page, you should try to include the following:

Distinct logo, reasonable classification navigation (keyword mining allocation), products and services, special promotions, login box, and search box.

Here is an example of JD.com 's top navigation:

SEO Optimization of JD.com Mall

We can see clearly that double 11 is coming. JD.com pushed the advertisement at the top of the home page, while the red box on the right popped up some relevant information in the customer service section. What needs to be explained here is that I do not know how many PC users will pay attention to this part. Of course, JD.com 's platform is large and may not pay attention to these small details. Here for small and medium-sized e-commerce websites. We can actually put important relevant information under the "login" button box to attract more attention when the user logs in.

Points for attention on mobile:

At present, most of the traffic comes from mobile, so responsive design is basically standard. Developers need to give visitors a better user experience on mobile, so you may need to pay attention to:

The menu is simple and convenient, the search is simple, the login is convenient, and it is convenient to return to the home page.

Tmall seo

Next, let's look at how to optimize the home page of e-commerce websites. the factors we need to study are as follows:

Site security (SSL), home page title, home page description, H1 tags, content and keyword usage, pictures, structured data, footers, and what to contain.

1. Website security (SSL)

Installing a security certificate on your server is a prerequisite for all e-commerce sites.

SSL will ensure that all information transferred between your website and the server is secure. User names, order information, payment details, etc., are all transmitted through secure server communications.

In addition to security, owning a https site serves two purposes: it is useful for SEO and essential for user trust.

2. Home page title optimization

What needs to be clear is that the title of your home page needs to include: core keywords and brand words, try to express in the form of one sentence, along with words that attract clicks. Here we use the title of Jumei to give you an example.

Jumei-[extremely fast duty-free shop brand security code] authentic cosmetics e-commerce, listed in the United States, 30 days without reason to return, quality insurance

Its title is slightly longer and can not be fully displayed in the search results. It is suggested that everyone should be controlled within 32 characters, but it has certain reference significance, highlighting the brand words, highlighting the core values such as tax exemption, anti-counterfeiting, 30-day unwarranted return and so on.

3. H1 label

Each page of your e-commerce site (including the home page) should have an H2 tag.

The H1 tag () provides another hint for search engines about the content of the page. This is another way to highlight an important part of the search engine robot page.

In general, you should know a few things about using H1 and tags:

The H2 tag does not have to be the same as the tag, but it can be the same, and most topics automatically output the title of the page as an H1 tag, but you can change it to more information if necessary.

It is worth noting that tags should be used in a hierarchical manner, that is, the first tag found in the html code should be H2, and then there can be h3, science, h4, and so on.

4. Keywords used in the content of the home page

Whether the home page of e-commerce website should have content to do support can be seen from two angles, if it is a major industry station like JD.com, Taobao, it can be completely ignored, but for the e-commerce sites of small and medium-sized enterprises, we still need to take some text content as support.

Important: the content on your home page must be unique, even though your products and services may be similar to many companies.

5. Image optimization

Pictures are the most important for an e-commerce website, many e-commerce sites contain a large number of pictures to better show to visitors, through visual marketing to improve the conversion rate, which will lead to a small problem, that is, the image loading time is too long.

The suggestion here is to compress high-definition pictures in batches before uploading the website. at present, there are many professional payment tools on the Internet, which are very convenient.

There is another problem that is often overlooked in image optimization, that is, the lack of ALT tag, which is very important for Baidu image search. I will explain in detail about picture optimization in the future.

6. Structured data and footer navigation

Structured data is a problem that many e-commerce websites will ignore, of course, to make structured data requires a certain amount of data, but for some well-known domestic e-commerce sites rarely use this part of the content, this part of the traffic has been greatly forgotten.

Thank you for reading! This is the end of the article on "how to optimize the home page of shopping mall websites in the computer network". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, you can share it for more people to see!

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