Shulou(Shulou.com)06/01 Report--

This article will explain in detail the solution that the website is not proportional to the ranking in the website development. The content of the article is of high quality, so the editor will share it for you as a reference. I hope you will have a certain understanding of the relevant knowledge after reading this article.

Most people who do SEO optimization spend the longest time on content and extrapolation, but now the effect of the external chain is getting worse and worse, which may even lead to the website being K, so most SEOER focuses on website updates. But do not realize that the website update is not for the task, the more important purpose is to rank and include!

There is always a group of people who will think that there is a direct relationship between website updates and inclusion. In fact, I also think that if the website is not updated, there is no direct relationship between the page and the ranking, but there is no direct relationship between the inclusion and the ranking. This is my point of view, but everyone does not agree, so many people will go to the news network to copy dozens of pieces of news to their website every day, and immediately come up, but the ranking will not move!

time

But there are still a group of people, no matter how to copy the content, they are still unable to improve the inclusion of the website. I think this is mainly in terms of time. From the user's point of view, they go to an information website to read articles every day. So when is the best time for this website to update? of course, it is the most appropriate for users to update before they want to see it. You don't need to think about it to know that it is updated every morning, and then users can see the latest content when they open your site in the morning, noon and evening. Search engines will also like this update time, after all, users like it.

On the other hand, if you are a media website, users of your website may read it once in the morning, once at noon, and once in the evening, but if you update it in the morning, users may not like it again. To this problem, most media sites are updated every one or half an hour!

In fact, to be exact, search engines crawl a website in the early hours of the morning, because when the search engine crawls the website, it will increase the load of the website, and the search engine does not want to crawl other people's websites during the day so that other people's websites are too stuck or can not be opened. So choose to crawl when the number of users is small in the early morning, of course, the big website is always crawling, because the big website is updated all the time, and the search engine needs to be included in time.

Content

Updated content is not only included in a very important relationship, more important I think is to take the updated content to participate in the ranking, mentioned earlier that updated news content is easier to include, which is easier to include for a reason.

News content has a characteristic, that is, timeliness, it may fall out today, but no one will care about it tomorrow, so today's content had better be shown to users today, so users will like it very much, and users will hate to see it tomorrow. So the search engine made such a bold absolute, news content will reduce the censorship requirements, especially the content of Baidu news sources! So we can see that the website ranking of news sources is basically a few seconds, which is also a way of Baidu Aladdin channel ranking. But changing to an ordinary non-news source website will also be very fast, after all, it is news timeliness content, let you include the ranking tomorrow, may be out of date, but your ranking may not be ideal, because you are copied!

If you want to make good use of internal ranking, I think you should not expect to use news content to participate in the ranking, because most of this kind of news is done by media websites, and media websites can be said to be the earliest industry in the development of the Internet, which is basically mature. it's even harder to surpass! Therefore, it is suggested that we should do words that others do not want to do and words that others look down upon.

First of all, through tools or manual mining a number of words with less search volume, less competition, and relatively large index flow, at this time, officials are entangled. There is great competition in our industry, and there are no words with large flow and less competition. In fact, there are more such words. It is nothing more than choosing words with little commercial value, words that are of little commercial value, and words that most competitors will not do, and words are equally in demand. For example, the famous IT home website is not the same as doing the word "what are the four great inventions in China?" the first has nothing to do with the industry, the second is less competition, the third has no commercial value, but there is traffic, you can pad the basic weight of the site!

After getting the keyword, by analyzing the keyword demand and meeting the keyword demand in the article, or take the word "what are the four great inventions of China" as an example? the demand is "who invented it", "four famous inventions" and "when was it invented".

With these core needs, the text can almost make do with hundreds of words, to meet the ranking of this page, hundreds of words are enough, then the articles on the site can be typeset and edited in this form.

Quantity

I think the more articles that can solve the needs, the better. if you are Baidu, you certainly hope that a website can update more high-quality articles, and high-quality articles are articles that can solve the needs of users.

However, due to the limitations of the website itself and the number of personnel, some websites may not be able to update more articles, such as my blog, the best case is one post a day, because personal time is limited, the blog template does not allow too many updates.

On the other hand, corporate websites are similar to blog sites, and even corporate websites have fewer updates than blogs.

But portals and shopping malls are different. Most portals update as few as dozens or hundreds of articles a day, so I think there are no many restrictions on the number of portal updates. If they can be updated in a timely manner, the problems of inclusion and ranking can be solved.

On the website development website collection and ranking is not proportional to the solution is shared here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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