Shulou(Shulou.com)06/02 Report--

This article will explain in detail the methods of corporate websites that are not conducive to search engine optimization. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

First, the website updates the article to add a large number of pictures, and the pictures have not been processed

Now the network speed is not the same as in the past, for corporate websites, because there are relatively few programs, if it is an independent space and domain name, the general opening speed will not be too slow. However, some content on this site opens very slowly because the content of the article "loads" pictures.

Adding pictures to the website content can make people pleasing to the eye and effectively improve the visual effect of the website. However, the pictures loaded with the content of many articles on the enterprise website are "incomparably large". It is estimated that a picture has 2-3m, and it needs to be "loaded" to open it. To think about it, a piece of content is only about 10K, but it is dragged down by a few M pictures. Why not use the software to deal with the picture? the direct consequence is that the website-related content opens slowly, affecting the user experience.

Second, there is no link to every article on the website.

Whether the article updated by the website needs to be linked or not is a controversial issue all the time. Some people say that it cannot be added, so the website will be reduced by search engines. Some say that the article search engine with an inner chain will think that the quality will be higher, because it quotes other content, and it recommends other content, which is conducive to the transfer of weight. when spiders crawl, your inner pages recommend each other, so Baidu spiders can more easily get the information of other pages, so as to promote the inclusion of inside pages.

From the perspective of website optimization, individuals still prefer to add in the chain, even if it is not a hyperlink, then, in the last paragraph of the article, add this article written by the so-and-so website, and then add a static link, at least can play the role of optimizing keywords.

A website has relatively much content, which can be organically linked together through the inner chain. when users visit this article, they can guide them to visit other similar content through related content links.

And the content of the enterprise website is piled together, there is no organic connection at all, obviously, what is done in this respect is still far from satisfactory.

Third, the different emphasis of content update does not accord with the characteristics of marketing websites.

In the Internet era, it is an era that pays attention to personalization, and corporate websites have already bid farewell to the single role of business cards, and some smart enterprises have begun to transform their websites, such as creating "marketing websites"!

An enterprise wants to sell the product through the website, the product content is a key point, and the product content of the enterprise website is worrying. In the product column, put a picture of the product, and then under the picture is the product number, and then it is gone. There is no text description, symbols plus pictures, which can be regarded as simplifying the product description to the extreme.

There are also problems with the focus of the content. If you think about it, you can understand that updating some of the content sent to major portals, news websites, industry websites, and vertical websites as website content will inevitably have the characteristics of "high-end" and lack a bit of practical information. These contents can also be used on the website, but some are one-sided, adding some product knowledge introduction, enterprise orders, user experience, and so on, the effect will be better.

Fourth, it is not easy to change traditional thinking to Internet thinking.

The scale of this enterprise is not small, and it belongs to the first position in the subdivision of the industry. from the fact that the enterprise has a factory magazine, it is not difficult to see that enterprises support "idle people", but there are generally no small enterprises.

Having a factory magazine means having resources, but the editors of the factory magazine are probably more concerned about how to sing praises to the leaders and improve the popularity of the enterprise through high-end publicity. The propaganda copy written by the editor of the factory magazine is put on the authoritative media, such as traditional publications and newspapers, but when it comes to the network, the influence is much smaller.

This is the end of this article on "what are the methods that corporate websites are not conducive to search engine optimization?". I hope the above content can be helpful to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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