Shulou(Shulou.com)06/03 Report--

Platform model has penetrated into people's lives, including social networks, e-commerce, games, third-party payment and other industries, platform model is constantly changing people's way of life, but also plays an important role in the global business competition.

What is the platform mode?

The essence of the platform business model is to create a perfect ecosystem with strong growth potential. He has a unique secret norms and mechanism system, which can effectively stimulate the interaction between multi-groups and achieve the vision of the platform enterprise. Once the demand of one group in the platform ecosystem grows, the demand of the other will also increase. In this way, a virtuous circle mechanism will be born.

In the era when many traditional industries are forced to transform, the platform model provides an opportunity for this:

1. To get rid of the traditional mode of thinking, the first step is to abandon the view that the industrial chain is an one-way vertical flow.

2. More and more enterprises have changed the focus of profit-- into the connection point between industrial demand and supply, and then look for profit opportunities.

3. Tapping the potential network effect in the consumer market is the key to transformation and profitability.

What is the network effect?

When using the products and services of the platform, everyone does not have the mentality of creating value for others, but its derivatives can enhance the overall value of the platform.

1. Same-side network effect: when the user scale of one side of the market group increases, it will affect the utility of other users in the same side group.

Ex: the rise of Wechat platform in Mobile Internet

2. Cross-edge network effect: the increase in the size of users will affect the effectiveness of the other side in using the platform.

Ex: Baidu search and Didi Taxi platform as the connection point between supply and demand

The bilateral effect gives the platform enterprises the flexibility in pricing. At the initial stage, they can choose to subsidize one side of the group to promote the growth of the number of their users, so as to attract the other side to pay more fees.

Two major principles of the profit model:

1. The foundation of the platform model comes from the network effect inspired by the complementary needs of multilateral groups, so if we want to make a profit, we must find the "key link" between the needs of both sides and set up a profit barrier.

2. The platform model is not linear profit, but the integrator of value, the connector of multilateral groups, and the leader of the biosphere, which works out multi-level value propositions by mining multi-party data, and then promotes profitability.

Take Wechat platform as an example, how to build a huge Wechat ecology?

1. Using the same-side network effect and sending daily updates on moments) to attract users to use Wechat as a daily communication tool.

2. Make use of the cross-border network effect to launch official accounts (content information) and Mini Program (business functions) to provide more one-stop services for users, so as to attract more users and enterprises to enter Wechat platform.

3. Use the cross-border network effect to use official account, Mini Program and moments as positions for advertising to deeply analyze and tag user data, so as to attract advertisers to pay high fees for exposure and drainage.

Flexible use of platform model, starting from APP

Wanzhang high-rise building starts from the foundation. APP, as a channel connecting enterprises and users, is an important ecological foundation. The new generation of APP must meet the following requirements:

1. Page simplicity: traditional APP pages may have more than a dozen Icon entries for users. On the one hand, the learning cost of users is very high, on the other hand, the user experience is not good. It is very easy to dissuade users. It is suggested that the core functions highlight that when users need other business functions, they can obtain them through search.

2. Personalized customization: each user has different habits, and there may be only 5-8 commonly used functions. The new generation of APP should allow users to customize function pages and create a sense of exclusivity.

3. Agile iteration: the market demand is ever-changing, the traditional development process is complex and time-consuming, and it is difficult to support business requirements quickly. Time is money. The APP of an enterprise had better be put on the shelf in the form of hot update without affecting the user's experience.

4. Thousands of people: user data can let us know the relevance of users' needs, provide users with targeted services and products, and improve the conversion rate.

Refer to the technology of Internet giants

Although the technology world has not yet reached a final conclusion on the next generation of APP architecture, from the selection of APP technology by Internet giants, it can be found that Mini Program is currently the best way to transform APP:

1. Wechat, Baidu, Ali, JD.com, Meituan, byte jump / headlines, etc., use "Mini Program" as the new technology carrier.

2. A new application ecology jointly launched by nine major domestic mobile phone manufacturers-"Fast App" (Mini Program)

Here, the author also summarizes the main characteristics of Mini Program for reference:

1. Mini Program is embedded in APP, so users do not need to download and install external applications in the App Store.

2. Users directly access Mini Program by scanning code and other forms to achieve instant connectivity between offline scenarios and online applications

3. Mini Program has more entrances, such as scanning code, sharing, menu bar, etc., which is in line with the user's habits.

4. Mini Program can be loaded with local cache for faster speed and better interactive experience.

5. By the first quarter of 2020, Mini Program developers had reached 200W and Mini Program service providers had reached 8000.

to be continued

Article Source: Fantai Mini Program Open platform

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