Shulou(Shulou.com)06/01 Report--

This article will explain in detail what business value Mini Program private domain traffic can bring to businesses. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

In recent years, it is not difficult to find that the traffic dividend of Taobao or JD.com has disappeared. If small and medium-sized e-commerce merchants want to get more traffic, they need to invest more money to obtain platform traffic, which is undoubtedly a heavy blow to small and medium-sized e-commerce merchants. However, with the emergence of Mini Program to build "private flow", so that small and medium-sized e-commerce merchants or retailers see the future "business opportunities".

Business value 1: reduce public domain flow investment

When small and medium-sized enterprises or merchants choose Mini Program and set up their own "private domain traffic", they will be able to reduce the investment in purchasing public domain traffic for major Internet platforms, and building private domain traffic is permanent. Unlike public domain traffic, it is not as permanent and requires repurchase and investment. Significantly reduce investment in traffic.

Business value 2: improving the viscosity of accurate users

The main business value of private domain traffic is around "inherent traffic". The editor here understands that it can improve the user viscosity that is more accurate for merchants, make accurate users and merchants more interactive and better let merchants maintain accurate users, and effectively retain "inherent traffic" so as not to worry about the problem that there will be no orders without traffic.

Business value 3: effective and long-term maintenance of users

The marketing functions in Mini Program and the related functions of e-commerce mall can meet the needs of users for online shopping, and merchants increase the interaction and distance with users by building private traffic. So that businesses can better understand the purchase behavior of users, in order to better make corresponding adjustments to effectively maintain new users and old users for a long time, which is also the commercial value of building private domain traffic.

In fact, for the current Internet market environment, the disappearance of traffic choosing to build private traffic can effectively help businesses solve the "traffic problem", and this is also one of the traffic trends in the next few years. If you want to be eliminated in the Internet market, you need to keep up with the changes of the trend and make corresponding adjustments in order to "taste a piece of the pie" in this huge market.

This is the end of the article on "what business value Mini Program private domain traffic can bring to businesses". I hope the above content can be helpful to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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