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This article analyzes "what is the search optimization knowledge that you should pay attention to in web design?" The content is detailed and easy to understand. Friends who are interested in "what is the search optimization knowledge that we should pay attention to in web design" can follow the editor's train of thought to read it slowly and deeply. I hope it will be helpful to everyone after reading. Let's follow the editor to learn more about "what is the search optimization knowledge that you should pay attention to in web design?"

First, the link layout of the home page of the new station

1. The location of the link layout: the location of the link layout determines the weight distribution of the link. Generally speaking, the link near the head and bottom is the link with the highest weight, especially the head, and the "leading Phoenix tail pig belly" is also applicable in the home page layout of the website. then you have to consider the location of the target keyword after you integrate the keyword, and the target keyword is arranged in a column. Or the layout of the page, according to the positioning direction of their own site to choose!

2, the number of link layout: the number of link layout should also start from the development direction of the website, if you are doing a portal, then the layout of the number of links is of course different, if you are an enterprise site, especially in the new site, the number of home page links should be controlled at about 50. If it is a portal website, from the development of the website and the training of the website, as long as it should be mainly from the training direction, so here according to the classification involved in the specific portal to choose.

3, the control of links: personally, do not change links within 3 months, too many cases of links involve the right to fall, the new station is just like our child, she wants to grow up slowly, so we must treat her like a child, and don't let her enter this circle prematurely. Of course, this is just a metaphor, everyone should be aware of the importance of links, especially timeliness. Targeted links can improve your ranking, but more can kill our children, once strangled, just like children get sick when they are young, they will face a lot of scars when they grow up.

Second, the writing of the title, description and key words of the home page

A lot of headline articles have appeared in A5. I repeat here to call everyone's attention to this issue. How to make the title of your own website, how to write a description, and how to write keywords are all very key links, including the writing of the column page and the content title. Since this is a whole space, Xiao Ai will share it in detail.

1. How to write the title

1) accurate positioning of the title: precision takes into account the development of the website, and whether your website takes the brand as the development goal or the product as the development goal completely depends on the general direction of your website optimization plan. According to the user's browsing habits, if you are promoting the brand, it is recommended that the brand be on the far left, and if you are promoting the product, put the target keyword on the far left.

2) the control of the word number of the title: there are many ways to control the word number of the title, but individuals still insist that the addition of Chinese characters and punctuation should be controlled at less than 30 words, which is concise, accurate and clear at a glance. For example, on the generator side, the target keyword is diesel generator, and it is aimed at product promotion, then my title is set like this (diesel generator, diesel generator set-China Special Diesel Generator equipment Network)

3) for the punctuation of the title: opinions vary, individuals insist on using English half-corner comma for keyword segmentation and middle line between keyword and name, as an example above. Of course, the use of underlines in keyword segmentation is not ruled out. I just have my own preferences.

2. The writing of key words

1) the number of keywords: generally speaking, the number of keywords should be limited to 7. Keywords represent the number of words on our website, that is, density. When we integrate keywords and assign keywords, we have located the keywords, especially the comparison between target keywords and long-tail keywords, then the number of keywords should be based on the main keywords. Write about the density of target keywords and long-tailed keywords.

2) the position of keywords: it goes without saying that the position of keywords is also written from left to right, and arranged according to the density of keywords.

3) keyword separator: key word separator, general English half-corner comma, space.

3. The writing of the description

1) number of words to describe: generally speaking, if you write a description, then the number of words should be limited to less than 70 words.

2) whether the description is written or not: it may be clear to many friends that sometimes the description we write is not correct, and sometimes when the search engine catches our website, it will match a different description, or even quite different from what we write. So at this time we will consider whether to write the description or not? Including key words, is it written? If you are familiar with Baidu's page, we can see that Baidu's page has only the title, keywords and description are not filled in. Personal suggestion, let the search engine grab, this will be more friendly, more convenient for the needs of readers.

Third, the setting of the web page column

1, relevance column settings: column settings can be set according to the relevance of the industry, which can not only avoid the accumulation of so-called keywords, but also explain the artistry and relevance of our website design. From the perspective of links, relevance is our high-quality choice, so the layout of relevant columns will be more reasonable, and the room for development will be wider.

2, long-tail column settings: long-tail keywords as a column setting, mainly to improve the weight of the main long-tail keywords on the page, so many websites that do products will use long-tail keywords as columns.

3. The setting mode of the column: the setting mode of the column can be laid out horizontally or vertically.

IV. General layout of web pages

1. Two-column type: you can choose different page separation methods according to the column settings. If the column of your site is set horizontally, then the two-column page layout can adopt the way that the main content page interprets the target keywords. The sidebar can choose other long tails to make relevant connections.

2, three-column type: due to the large number of long-tail keywords, many friends adopt three-column design, so that a large number of long-tail keywords can be arranged on the home page, which mainly adopts the layout of columns made of horizontal columns and side columns.

3, comprehensive column: comprehensive column is generally used as a portal station, the site involves too many long tails of relevance, most of such column settings are based on the industry classification and related keywords to layout.

5. Other settings

According to different industries, we will also arrange flash or video, this design is mainly to give readers different visual and auditory feelings, but also mainly from the reader's aesthetic consideration, so there is no explanation here.

On the web design to pay attention to what is the search optimization knowledge to share here, I hope that the above content can improve everyone. If you want to learn more knowledge, please pay more attention to the editor's updates. Thank you for following the website!

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