Shulou(Shulou.com)06/02 Report--

Pictures are more powerful and attractive than words, and pictures are also what we need to focus on when doing email marketing. The following one-meter software will teach you how to do email picture marketing.

(1) industries that need to be demonstrated or demonstrated

This kind of industry refers to the clothing industry, jewelry industry and so on. Such industries can insert pictures of models wearing products into their emails. Warm words with warm and romantic scene pictures can be more attractive.

For example, a business of a wedding dress invited a model to wear wedding dress, took a lot of scene photos with photography, and made a picture to be added to the content of the email, causing no small sensation. The meticulous production of the picture has brought a lot of mental impact to the recipient, and finally brought a lot of conversion rate to the business.

(2) the industry of the products that need to be introduced in detail

This kind of products generally have more complex usage and functions, such as software product industry, mechanical product industry and so on. You need to introduce it in detail in the email, but no matter how well you say it in the email, there will always be something you don't understand. At this time, if you match the picture to introduce it step by step, it is easy to understand. In other words, you can send the effect pictures before and after use for obvious comparison.

For example: an enterprise selling dishwashers, in the previous e-mail group, are all about the use of dishwashers, with little effect. But recently changed the train of thought of the email content, began to describe the function and effect of the dishwasher, and made a comparative effect map before and after using the dishwasher, the effect is very good.

(3) industries with a strong sense of substitution

These industries are mainly the service industry and the tourism industry. For example, a tourism company can make people more fascinating by recommending domestic and foreign tourist attractions in the email, accompanied by several pictures of recommended scenic spots, bringing the beautiful smile of the tourists, and so on. Another example: catering enterprises, can match in the hot full time to take photos, let people think that this restaurant so many people eat, the taste must be good, can also match the indoor and outdoor environment of the restaurant, people feel more convincing.

Of course, in mail marketing, it is not enough to have pictures and content, but also to match the mail data statistics function of the one meter software mail sending platform, which can be used through the background data statistics function of the one meter software mail sending platform. it can not only accurately count important data such as mail delivery rate, open rate and click rate, but also track mail. Specific to which user opens email, customer IP, region and other data can be accurately counted.

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