Shulou(Shulou.com)06/02 Report--

It is undeniable that mobile phones are becoming the core part of personal life about "experience" like "food, clothing, housing and transportation".

According to the newly released Q2 Mobile Internet Industry data Research report, the average daily time spent by Chinese mobile phone users has reached an unprecedented 4.7 hours and continues to grow.

As a result of long-term terminal immersion, mobile phones not only need to provide users with "functions", but also need to provide users with "experience"-including efficiency experience, surprise experience, application combination experience and so on.

When the software experience becomes more and more important, the system upgrade value of terminal manufacturers will rise, which constitutes the main focus factor of users.

For example, at the Huawei developer conference not long ago, the most surprising part for ordinary users was probably the release of EMUI10, which brought distributed technology and hardware virtualization capabilities. So the curiosity that follows is, when will we experience EMUI10?

Such users look forward to logic and are building a new competition between mobile phone brands. The innovation of the system, the rate of system upgrade and coverage models are evolving into new forces in brand competition and market expansion.

Let's start with the update of EMUI10 and take a peek at this increasingly clear terminal + software track.

EMUI10 upgrade plan announced: still stable in the face of challenges

Needless to say, the node of EMUI10 comes at a time when Huawei is facing a variety of internal and external pressures.

After Huawei was listed as a "physical list" in the United States, it has put a lot of invisible pressure on Huawei's mobile phones, especially on the software layer. Whether we can show convincing performance at this point or not is an important task for thousands of R & D personnel behind EMUI.

Fortunately, we finally see that the release and upgrade of EMUI10 is still sound.

According to the latest news, Huawei P30 and P30 Pro will be the first batch of EMUI10 Beta recruitment on September 8, followed by the Mate 20 series upgrade in late September; Honor 20 series, Glory V20, Glory Magic2 will also upgrade to Android Q-based Magic UI 3.0 in late September. And the upgrade progress of more Huawei and Glory models will also be announced one after another. Compared with EMUI9's "record" of upgrading 120 million users around the world, EMUI10 is about to break through again. It is expected that there will be 150 million Huawei and Honor users around the world, and they will experience a full-scene smart life by upgrading EMUI10.

As the basis of a new generation of mobile operating systems, the launch of EMUI 10 coincides with the rapid development of Huawei's technology strategy and trade frictions between China and the United States, which have led to a lot of speculation about Huawei. Judging from the current situation, EMUI10 first ensures that the range of innovation is higher than expected, and the arrival of distributed technology and seamless experience is directly linked to Huawei's panoramic intelligent life strategy, changing the value of terminal devices in terms of interactive form.

It can be said that EMUI10 has maintained consistent stability in the face of external pressure and technical challenges.

What is really noteworthy is that behind EMUI10's technology upgrade and upgrade efficiency, a new mobile experience differentiation track is slowly opening up.

When the system is upgraded, it becomes a differentiated Force.

When EMUI10 released and maintained a rapid and wide range of upgrades, we can observe a remarkable phenomenon, that is, users' expectations for this upgrade are significantly high. With the development of smartphones as they are today, perhaps we have rarely seen users retain so much enthusiasm for system updates.

Every upgrade of EMUI will bring about significant technological innovation, which has become the software brand of Huawei. From being born fast to GPU Turbo, Link Turbo, Ark compiler and super file system, the upgrade of EMUI amounts to a major innovation in the user experience-a seemingly impossible task that has become the best reason to attract Huawei mobile phone users to keep upgrading in a timely manner.

And it can be clearly found that EMUI upgrade is accompanied by more and more innovations at the software level, and the range of innovation is increasing. For example, the update of EMUI10 is not only the update of interaction and design, but also the comprehensive update of system experience optimization, unique software capabilities into user experience, design and aesthetic change.

This kind of system innovation constitutes a new experience difference, and users begin to have different expectations for the system. In other words, EMUI is driving such a trend: mobile phones are no longer an one-time consumption and acquisition when users buy hardware, but the continuous upgrading of system capabilities and the improvement of machine experience since then. The mobile experience is not a surprise moment, but a surprise process that spans a long time.

This change constitutes a kind of "Force" that mobile phone products can't see or touch, but users can really experience it. If you compare Xiaomi, which started with the system, with the change in market share of Huawei today. We will find that the update range of the system is positively related to the market presentation. For example, the biggest innovation of MIUI 11 recently is that there are fewer advertisements, so it is obvious that it is difficult for users to increase their expectations.

The difference in software innovation ability and differentiation technology eventually turns into a difference in industry status. Huawei, which has the lead, is leading the industry on the road to a positive system upgrade. This positive direction includes not only the ability of innovation, but also the speed of upgrade and the breadth of coverage.

EMUI upgraded Triangle to experience the new track with mobile phones.

When the system is upgraded to become the core carrier of innovation, as well as the direct trigger point of user experience. So whether this trigger point can be experienced efficiently and whether it can be experienced by enough users has become a new test question.

So we can see that EMUI has continuously accelerated the speed of system upgrade in recent years, and increased the number of models covered by upgrade. Huawei EMUI has changed the matter of system upgrade from simple technological experience innovation to a three-dimensional industry new track.

The characteristics of "early upgrade, fast upgrade, many upgrade models and good upgrade experience" have gradually formed a new reputation and become a new differentiation focus for Huawei mobile phones.

This focus is made up of the so-called "system upgrade triangle". That is, the core point is the upgrade value and experience breakthrough of the new system, the forward is to follow up the speed of version upgrade, and the backward is to cover the breadth of the old model.

Judging from the process of Huawei's EMUI upgrade, system updates have been accelerating: in EMUI 5.0, the first adaptation test version was launched 84 days after the release of Android Android 7.0; by EMUI8.0, the time was reduced to 59 days; and by EMUI9.0, the first internal test version was released on the same day as the original version of Google 9.0. The official release of EMUI10 and the announcement of the upgrade plan once again let users see Huawei EMUI's leading edge in system iterative updates.

For the upgrade speed of the old models, EMUI also did not disappoint users. You can see that each iteration of EMUI covers more models. EMUI5.0 covers 13 models, EMUI8.0 covers 20 models (including 7 models upgraded 2 Android major versions), and 31 models are covered by EMUI9.0 (8 models upgraded 2 Android major versions). It can be said that today Huawei has upgraded its flagship model twice to a standard Android version.

The "experience triangle", which is composed of innovation ability, upgrade speed and upgrade coverage models, is a touchstone to test the system capability of a terminal manufacturer. Because it includes not only the ability of system innovation, but also the understanding of the system, ecological participation, and strong basic software technical capabilities, because if you want to upgrade quickly, you need to have a deep understanding of the new version at the first time and integrate innovation at a very high speed. In order to ensure the breadth of the coverage model, it is necessary to optimize the system source code based on in-depth understanding, because the hardware configuration of the old model has been determined, and the applicability of the new version of the system, the degree of hardware support, and the tolerance of innovative features are completely different from the new model.

EMUI insists on supporting two major Android updates on its flagship model, which is the hardest front in the "system upgrade triangle". At the same time, it also forces the industry to pay attention to the system change of old users, which provides an example for the value and experience enhancement of the whole mobile phone industry.

System upgrade, is becoming a new mobile phone product value competition track, and this track is a comprehensive ability competition. Test innovation ability, software engineering ability, basic technology research and development and other aspects, at the same time, the most fundamental is to test manufacturers' sense of responsibility and sense of detail.

On the basis of the realization of technological innovation, EMUI10 still maintains the stability of the "upgrade triangle", which indicates that the new experience promotion cycle of the intelligent terminal industry is about to begin.

The high degree of cooperation between the system and hardware is positively related to the user experience-the new mobile phone competition, driven by EMUI, affects the discourse logic of the whole mobile phone industry.

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