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Today, I will talk to you about how to analyze the sales plan management of SAP Marketing Cloud. Many people may not know much about it. In order to make you understand better, the editor has summarized the following contents for you. I hope you can get something according to this article.

How to briefly introduce the sales plan management of SAP Marketing Cloud.

First of all, let's understand some basic concepts in the sales plan:

(1) Allocated Budget

Allocated budget: the budget that the marketing manager allocates and plans for marketing activities in the Budget Plans application.

(2) Planned Budget

Planned budget: the marketing manager plans a budget for marketing activities in the Budget Plans application, which can be more than the allocated budget.

(3) Proposed Spend

Recommended expenditure: the recommended expenditure given by marketing managers and experts in the Campaigns application according to the media type of the solution can be more than the budget.

(4) Planned Spend

Planned expenditure: Campaign planned expenditure.

(5) Actual Spend

Actual expenditure: the amount generated from Campaign and funded by the marketing budget occurred in the past.

(6) Committed Spend

Commitment expenditure: the amount funded by the marketing budget based on Campaign requests and order requests will occur in the future.

(7) Latest Estimate

Latest estimates: calculate the latest expenditure estimates based on planned, actual and committed expenditures.

Marketing Calendar

Through this application, we can get an overview of marketing activities within a specified time frame.

In the calendar view, use different colors to represent the status of different marketing campaigns. By clicking on the campaign, you can view detailed information about the campaign and open it in the Campaign application.

You can use the slider to select different dates and use filters to filter marketing activities by different criteria, such as category, priority, and media type.

In the calendar view, you can create a marketing campaign by clicking the plus sign, which can be based on a standard or custom campaign template. When you save a campaign, if it meets the filter criteria, the campaign is displayed in the calendar and list view.

The area above the calendar shows the three major marketing activities: KPI:Success, Spend, and Sentiment

Success

Popular categories: the five most commonly used categories of marketing activities.

Post emotion: displays the number of social media messages for mood scores ranging from "strong support" to "strong opposition" and "no evaluation".

Popular followers (messages) and emotional scores (messages): the followers with the largest number of social media messages and their emotional scores.

Spend

Total amount: the total planned expenditure of the selected marketing activity.

Hot expenditure types: the most commonly used expenditure types and the total expenditure for each expenditure type.

Sentiment

Displays the mood score for all social media messages for the selected time. It enables us to change our marketing strategy according to the change of mood score.

Marketing Plan

First of all, we need to understand the relationship among Plan, Program, Campaign and Activity. The former is the container of the latter in turn.

(1) Creating Marketing Plans

Create a marketing plan: the Marketing Plan app overview page shows the current list of plans. Click to view the details of the plan. Click Create to create a new Plan.

A Plan that has no Program assigned can be deleted.

(2) Creating Programs and Assigning a Budget Plan

Allocate budget plan: create a Program for a specific Marketing Plan.

You can allocate Phase by time for Program and set recommended payouts by time and media type for each Phase.

Select a Program to open or delete the Program.

After opening Program, you can create a Campaign for the Program or specify a previously created Campaign.

Set planned expenses for Campaign.

The planned expenditure is shown in the chart.

Budget Plans

In the Budget Plans application, we can select Plan in the list on the left to view budget allocation details.

Click Allocate Budget to allocate a budget for Plan.

Click Edit Budget to view the budget allocation after completion.

Click Measures → Show and select the data to compare with the current data.

On the basis of comparison, if you choose goods, you can adjust the budget, check the budget comparison in different markets, and compare the budget of different media types.

On the basis of the comparison of different markets, we can also see the comparison of different countries.

You can also see the budget comparison of specific Program on the basis of comparison between different countries.

Click the bar chart to view the details of the selected Program.

Select Campaign in Program to view the details.

The Spend module in Campaign allows you to view and edit Spend.

Upload expense data for marketing activities

In the Spend module of the Campaigns application details page, we can view the actual expenditure, commitment expenditure, and planned expenditure. You can add planned expense data directly here.

In the Import Data application, we can import external data about actual expenditure and committed expenditure. The imported data is displayed in the Spend module of Campaigns.

After reading the above, do you have any further understanding of how to analyze the sales plan management of SAP Marketing Cloud? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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