Shulou(Shulou.com)06/02 Report--

What this article shares to you is about the principles of the product design of the website. The editor thinks it is very practical, so I share it with you. I hope you can get something after reading this article. Let's take a look at it with the editor.

The following analysis is about product design principles, but most of them are based on website products, so they can also be called website product design principles, involving users, browser tools, SEO and experience, etc. There are both principles and examples, for website products, many principles are universal, no matter which website and products can be used for reference. According to my own experience, eight most basic principles in product design are summarized.

1. Watermelons should be like watermelons and beans should be like beans.

There is another opposite of this sentence, that is, "there is a refrigerator called TV." Maybe some students will say that this is not nonsense? In fact, it is because it is nonsense, so it is often ignored by designers, such as: obviously the text link looks like a button, but it is actually just a different picture; in order to "innovate", put an ordinary single option, the packaging is very beautiful and gorgeous, but the user has no idea what this control can do. There are many similar problems, all of which designers are most likely to make. So when you want to innovate, or to make the page more beautiful, check to see if your design is "watermelon-like, bean-like".

2. Let users learn is not the key, the key is whether it is easy to learn.

When designing products, in order to make it easier for users to use, we often have to think about a feature so that users don't have to learn. But in fact, the key point is not whether users want to learn, but whether it is easy to learn. For example, a save button icon, if the user has not tried or learned, how do you know that a handstand floppy disk is saved? And it seems that floppy disks are rarely seen now, or they should be changed to USB disks in the future. But when you use it for the first time, the mouse hovers over the button icon and a save appears. When you click, you will also be prompted to save successfully. Oh, so you know at a glance that this icon means to save. And because icon metaphors are well done, they are easy to remember. So in fact, the application on the computer, for the first contact with a certain type of product is to learn, this is inevitable. So you don't have to think about learning or not. More consideration should be given to whether it is easy to learn.

3. Do the whole first and talk about "experience".

When doing product design, it is often open-mouth user experience, closed-mouth user experience. But we found that in fact, often a product user experience is not good, not caused by the so-called "experience". It is the design defect of the product itself. One of the main defects is that the process is incomplete. For example, what remedies do users have when there is an error in login and cannot register normally; after placing an order, they find that there is a mistake and cannot modify the order. So the first step in making a good experience is to make the product complete. Then we are talking about "experience".

4. Get to the main points

We often see such a scene, is a page to introduce new products, wrote a lot of text poetic, dazzling pictures. But after reading it, I still don't understand the characteristics of this product. Or some users are in a hurry and simply ignore it and either leave or use it immediately. When we are at school, the homework we often have to do in Chinese class is to segment the text, analyze the main idea of the paragraph, and summarize the central idea. The same is true of making Internet products, we are not writing articles on the page, users are generally very anxious, they are not in the mood to read your long speech, so it is best to tell users directly about the "general idea" and "central idea" of your article. Please don't say anything useless, just get to the point.

5. Use IE6 to use your own website

Although there are all kinds of browsers such as IE8, IE7, Firefox and so on. But in any case, IE6 is still the most widely used by Chinese users. As an Internet practitioner, of course, because we are personal, we use Firefox, and because we fashion, we use IE8. But don't forget that most users don't personal or fashion, so they still use xp and IE6. So as a product person, be sure to use IE6 when using your own product, so that you can see the same thing as the user.

6. Why?

To put it another way, "Why" is to give me a reason. In the product design stage, be sure to ask "why". "Why do you want to make this product?"Why is the button on the left?" Ask questions over and over again, from high-level strategy to detailed design. Because only you know "Why?" Will know the real "how to do".

7. The customer is God

The last time I saw someone in Twitter said, "if a restaurant is done in the way of UCD, it is not very NB." I later added that in traditional industries this is called "the customer is God". Yes, although only professionals know "user-centric design", the average person absolutely knows what "customer is God". In fact, in the traditional service industry, "customer is God" is an unwritten rule. Don't think how unfathomable it will be if you do UCD. In fact, what you do is "customer is God". So at work, first take off their high UCD hat, with the customer is the heart of God, to examine their own products and users.

8. SEO and Email

We often talk about network marketing, which seems to be a very advanced word. In fact, putting aside the high-end coat, the two most core and most important items are SEO and Email. In the era of SNS, it seems that everyone has always rejected SEO because of protecting the privacy of users. But we seem to overlook the fact that the SEO of SNS is Email. Regardless of registration, feedback to users, xxx recommendations, etc., are based on Email to start. SEO is the user to find the information pull mode, while Email is to send the information to the user and push mode.

The above are the principles of the website product design reference, the editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.