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This article is excerpted from Li Fudong's Big Data Operation-New Thinking of Service-oriented Enterprise Architecture 3.4.1.1

Product is the core carrier of an enterprise, which reflects the market demand and resource supply. On the one hand, the product reflects the satisfaction of the enterprise to the market demand, including the product sales area, the customer group satisfied by the product, the product marketing channel, the product customer service channel, etc. On the other hand, the product reflects the enterprise's own resource supply ability. An enterprise's resources are always limited, and the market demand that an enterprise meets is based on its own resource supply capacity, including various types of resources such as people, finance, and materials.

It can be seen that the core role of products in the enterprise, we will start from the design of product data model.

From the perspective of product life cycle, it includes the whole process of product design, product testing, product marketing, product sales, product evaluation and product withdrawal.

In the product design stage, factors such as product composition, tariff, brand, marketing area, marketing channel and customer group should be considered.

During the product testing phase, the internal testing of the product ensures that the product meets the functional and non-functional requirements of the design phase and ensures that the product is usable. Companies also test products by placing them in specific market areas.

In the product marketing stage, it mainly includes the formulation of product marketing activity plan, the evaluation of the execution effect of marketing activities, etc., and the goal is to transmit product information to people who have product needs.

In the product sales phase, it is mainly to ensure that the product is effectively delivered to the customer, and to ensure the efficiency and effectiveness of product delivery.

In the product evaluation stage, it is mainly to evaluate the effect of products put on the market for a certain period of time, and adjust marketing, sales and customer service strategies according to the product evaluation results. To withdraw products that do not meet market demand or have expired from the market.

According to the above analysis, the enterprise product data model is shown in Figure 3-4-3:

3-4-3 Enterprise Product Data Model

As can be seen from Figure 3-4-3, the product data model is related to all aspects of the enterprise from marketing, product sales and resource supply. For the flexibility of model design, the model in the above figure does not directly reflect the corresponding relationship between products and resources, but connects the relationship between products and resources through business.

(This article is excerpted from Li Fudong's Big Data Operation-New Thinking of Service-oriented Enterprise Architecture 3.4.1.1, forwarded with the authorization of the author, and the picture comes from the network)

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