Shulou(Shulou.com)06/02 Report--

In this era of social media enveloping the whole world, images have become an important channel for human beings to connect themselves with external things. Because of this, taking pictures, especially selfies, has become an intelligent terminal function that is always worth studying. What is captured in a moment is every important moment that people want to record. How to enhance this recording ability, yesterday's Glory 20s release, played the "glory of the strongest selfie phone" banner.

To be able to give birth to the title of "strongest", it is believed that this product must have undergone a process of transformation like a butterfly. We might as well take a step up along Glory 20S's "butterfly journey" to see if a mobile phone can pry into a broader market with the camera function as a fulcrum.

One step: the way to honor the most powerful selfie phone

In recent years, with the improvement of the AI algorithm, photo sensors, cameras and other software and hardware of mobile photography, the ability of mobile photography is becoming more and more powerful, pixel and color performance can even be comparable to professional equipment, and more and more mobile photographers can be seen on social media.

This also means that if you want to make the ability of mobile phone photography, you may have to go to the wrong side of the building and cut out more subdivided functional areas from the concept of photography for optimization. This is the case with the macro, long-focus and ultra-wide-angle functions that have appeared in Huawei and Glory products in the past year or two.

Glory 20s chooses a selfie function that is extremely important for female users.

In hardware, the Glory 20s is equipped with the industry's tallest 32 million-pixel HD front camera. The hardware quality comparable to the rear camera can not only improve the clarity of the photos, capture more details, but also play a better effect when combined with software algorithms.

At the software level, Glory 20s is optimized for night shots, dim / backlight selfies and other scenarios. In fact, the night selfie has always been a detail function that needs to be improved. in the past, although some mobile phones used to make up for it through the front light supplement function, the result was that the camera could only capture the characters, and the background was only dark and blurred. And because the amount of light replenishment is difficult to control, the face of the character is often exposed. For those who want to take a picture with a beautiful night view, it is still difficult to meet their needs.

Glory 20s selection method is the application of pixel four-in-one technology, four pixels of the same color sampling at the same time to get a better quality quadruple photosensitive (equivalent) 1.6um single-pixel photo. In this way, whether it is the character or the background, there are more powerful lighting. At the same time, Glory 20s front camera also adds AIS handheld super night view function, through AI light detection, automatically synthesize 4 frames of background and 1 frame of portrait in a short time, improve the brightness and clarity of the portrait, and correct the blur and color deviation of the background. Of course, there is also Honor has always been good at AI wisdom beauty function, for lying silkworms, apple muscles, bags under the eyes and other details of special beauty, so that the transition of skin color more natural.

Let a selfie record beautiful portraits and beautiful night scenes at the same time, combined with the powerful AI hardware foundation brought by Kirin 810 chip, Glory 20s has reached the "top of the selfie" of Glory series products. And the product itself is only the first step of Glory 20S on the road of turning butterflies.

The second step: the Butterfly Lever to move the female Market

If the improvement of selfie ability is the fulcrum of Glory 20S, then there is a fulcrum, but also need to be matched with leverage in order to truly pry the market, and leverage "points" where, which market is the goal of Glory 20s.

In our previous interpretation of the new women's activities of Honor Dialogue, we mentioned that Glory's more in-depth and three-dimensional interpretation of women's groups makes it easier for them to enter the female market. Similarly, in Glory 20S, we can also see that in addition to the sharp technology of selfie function, there are more elements that can pry the female market.

For example, Glory continues to innovate in appearance.

If you continue to pay attention to the Glory brand, you will find that Glory has made a lot of efforts in mobile phone design, and even often leads the development of the design of the whole mobile phone industry. Such as the octahedral design first applied on Honor Magic, the color matching of Mei Hai Blue first introduced by Glory 8, and the cooperation with fashion brands. Design has always been one of the important exits to honor the spirit of TechChic.

This time on Glory 20s, Glory went deep into the rainforest to find inspiration on the colorful wings of butterflies, introducing the "butterfly pattern" texture into the design of the back shell of the phone for the first time. The arrangement structure of the scales on the butterfly wings is like the blinds on the blinds, reflecting, refracting and diffracting the sunlight, making the butterfly wings show a beautiful color. The appearance of Glory 20s, using a similar principle, has become a canvas of light and shadow.

For female users, Glory's innovation in product appearance not only satisfies their natural "face control", but also constantly expands the functional value of mobile phones. When the appearance choice is more and more abundant, for female users, mobile phone is not only a kind of digital product, but also a kind of daily decoration, reflecting their own aesthetic orientation, and can also become a kind of social conversation.

In addition to appearance, the honor also invited the actor who played the leading role in this summer's hit "Dear, Love", "current boyfriend" Li Xian, as the ambassador of the trend of glory. To be able to capture the audience trend of the entertainment industry at the first time, but also demonstrated the sincerity of glory in tapping the female market.

Using the combination of leverage and fulcrum to give better play to the value of marketing ideas, appearance innovation and selfie ability, and accurately tap the female market is the second step on the road of Honor 20s butterfly.

Three steps: flying in the direction of "S"

At the same time, we can think about the question-what does the "butterfly" of a product mean?

Turning into a butterfly means to evolve and acquire stronger abilities, just as Glory 20S improves its photographic ability. At the same time, butterfly also means to be beautiful and attract more attention, just like Glory 20s attracts female users. But more importantly, turning a butterfly means growing wings and flying farther away.

Therefore, although the butterfly Glory 20s has a strong attraction to the female market, it is by no means a product aimed only at the female market, otherwise it is not "tying its wings". If we want to know the direction of Glory 20S, we might as well start from "S".

Glory has four definitions of "S", including Stylish product design, Shinning youthful attitude, Smart lifestyle and Super hardcore technology. It can be seen that this definition is consistent with the needs of Generation Z that glory has been pursuing. And let glory 20s "butterfly" butterfly feather texture design, the strongest selfie ability, a variety of intelligent functions and AI computing power, are the ways to achieve these four S.

For example, young people's bold pursuit of light is not only reflected in the demand for pre-night photography, but also needs mobile phones to improve their overall photography ability in order to realize the pursuit of light and shadow art. Therefore, Glory 20s not only has the selfie ability of 32 million super night scenes, the rear 48 million ultra-wide-angle AI also makes the whole product more in line with the young people's bold attitude of chasing light.

In terms of experiencing an intelligent lifestyle, Glory 20s is equipped with a Kirin 810 chip using 7nm technology. The self-developed Leonardo da Vinci architecture NPU used by Kirin 810 can greatly improve the AI computing power per unit area and fully stimulate the computing potential of the terminal AI. Let Glory 20s play an important role in Mobile AI, whether it is the intelligent optimization of the photo scene, or the honorable intelligent life form YOYO, which can serve as a "life assistant". With the blessing of AI chip, it helps users to increase the wisdom experience in life.

In order to meet the young people's pursuit of hard core technology for terminal products, the existence of the Ark Compiler, cool techs, optimizes mobile applications from the underlying software system, so that Glory 20s can give better play to hardware performance. enhance the experience of a variety of applications, especially audio-visual entertainment products. Glory 20s can also better meet the "rigid needs" of young groups such as mobile e-sports and mobile office.

Finally, add 3750mAh's large-capacity battery with 20w fast charging, through the strong battery life ability to give all the above functions the most basic "energy" protection.

It can be seen that Glory 20s can not only accurately attract female users, but also attractive enough for all young users who pursue "4S". In other words, the last step on the road of Glory 20s butterfly is to set out to "S" to meet the needs of Z-generation users for Chaokumei technology. On the other hand, the female market is not the end of the beautiful scenery on the road to becoming a butterfly.

From Butterfly to Universe: the Matrix effect of Glory 20s

Finally, we would like to discuss the product matrix effect brought by Glory 20S.

Throughout the mobile phone market over the past decade, the product matrix has shown an obvious curve: expansion, contraction, and now it is expanding again. During the Battle of the Red Sea of smartphones, which began in 2013, many brands had messy product lines to meet the sales needs of different channels. However, as the market gradually returned to calm, a large number of brands withdrew from the market competition, streamlined product lines also quickly began to streamline.

But now there are new changes in the mobile phone market, with the ability of terminal products to afford more and more rich, the needs of different user groups are also beginning to divide, AI functions, mobile games, selfie photography, IoT product connection control. In order to better meet this situation, accurate and rich product matrix has become a necessary means.

The Honor 20 series has produced a model product matrix that can expose users to the glory of hardcore technology at a moderate price, the glory 20 PRO, which is known as the most glorious camera phone, and the glory 20s, the most glorious selfie phone that has a strong attraction for female users, just three products constitute the "glory 20 series universe" that covers as many users as possible. Especially with the price of Glory 20s 6G+128G only 1899 yuan, this product shows great attraction at the same price.

The expansion of the hardware audience means that the software services in the Glory 20 series can also have more users. Especially for super NFC, smart home connection and other functions, the rich number of users means that the Glory 20 series can establish contact with more ecological partners, and then better serve users. Maybe this is the ultimate meaning of butterflies.

The power of butterflies lies not only in leaping through the vicissitudes of life, but also in decorating the whole world and shaping the "trendy science and technology universe" with all things.

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