Shulou(Shulou.com)06/01 Report--

This article introduces the relevant knowledge of "what business opportunities Mini Program can bring to businesses". In the operation of practical cases, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

I. the advantages of Mini Program

1. Mini Program nearby

Through the nearby Mini Program, merchants do not need to do any promotion, Wechat users can see your product information and a variety of preferential activities, so that the brick-and-mortar store covers the advertising effect of a 5-kilometer radius. In the process of WeChat Mini Programs's application, up to ten branch or branch addresses can be added in the background to ensure better promotion of merchants and branches (branches).

2. Occupy Mini Program keywords

The earlier the merchant Mini Program registers, it can occupy the top ranking of Mini Program keywords, and the more keywords are registered, the more you can let your brand "dominate" in the Mini Program search bar.

3. Related official account

Interrelated with different Wechat official accounts, data sharing, drainage. Can achieve tens of thousands of data diversion and promotion within 10 days, and use other people's fans to do their own business.

4. Payment interface

WeChat Pay and Mini Program are just payment tools. With Mini Program, you can precipitate customers. You can see user browsing records in the merchant's Mini Program data background, and you can push information to customers within 7 days after Mini Program payment. new products or preferential activities, that is to say, Mini Program pay can achieve customer precipitation, after-sales service + late promotion and marketing.

5. Mini Program code

There is no limit to the number of Mini Program codes generated, so one thing and one code can be realized, and the customer source channel and delivery effect can be learned. The WeChat group ID recognition function similar to Mini Program can carry out classification management and automatically classify user portraits by region, gender and age in the background. Data analysis of mobile phones, active users, etc.

6. Search applications

Wechat has set up a search Application Department, which supports social search, application search and content search. Mini Program uses precision search, fuzzy search and related word search to let Wechat users across the country find you directly through the name of Mini Program. In other words, the Mini Program name is unique, once you register others can not register, you will represent the entire industry.

7. SEO optimization

Mini Program SEO optimization, each Mini Program can set 10 keywords. Search keywords can find the merchant's Mini Program, a mobile application that can target accurate customers, so that strange customers can easily see you through search keywords!

First of all, people. Some relatively purposeful merchants will also mention that they want to use Mini Program to get customers. In fact, getting customers is divided into two aspects: repurchase of new customers and old customers.

For new customers, how to get exposure and conversion through Mini Program? This is why many articles are always keen to report which portals are opened by Mini Program.

Now there are Mini Program entrances, there are mainly: search, used Mini Program list (found-Mini Program), cards shared to chat, official account push / menu /, as well as links directly opened in official account articles, Mini Program code, nearby Mini Program, and so on; for these entrances, it is recognized that the most effective source is actually the official account diversion and sharing to chat cards.

Second, for the above four sources

1. It is the nearby Mini Program, and the accurate traffic of 5 kilometers is exposed.

2. Find the official account that the target users follow. (this is why Mini Program is the second spring of the official account.)

3. Find the WeChat group in which the target users are concentrated, or the Wechat personal account with many friends of the target users.

4. Search Wechat. The trend of Wechat search can not be ignored. Now many people are doing things like grabbing names, such as ordering cakes and flowers.

Everyone sells differently. I have come into contact with people who sell fruits, tea and other physical goods, as well as those who provide a variety of services and other non-physical goods, such as fitness, beauty salons, bathing and pedicure, and so on.

If they sell physical goods, there is nothing to say. If they sell well, or if they have a unique choice of products, they will naturally be competitive. But for some virtual services, you can actually think about how to enhance the service experience through Mini Program.

This is an area that can be thought deeply, and each industry needs to combine its own field to use its brains. If you are interested, talk with me through the article.

Third, Mini Program has three major advantages over H5 web pages such as micro-stores:

1. Can seamlessly connect the official account (menus, articles, etc.)

2. Mini Program has nearby sources of traffic such as Mini Program and Wechat, but not microstores.

3. Mini Program has a smooth feeling close to the original program, and it is more convenient to tune up WeChat Pay.

So in the place of consumption, the advantage of Mini Program is to enhance the purchase experience.

Combined with Wechat, there are actually a lot of innovations to do. For example: compared with Taobao, the buyers in Taobao do not know each other, but in Wechat, especially in WeChat groups, how to drive others to buy through the purchases of acquaintances in the group? There is a chance for Mini Program.

This is the end of the content of "what business opportunities Mini Program can bring to merchants". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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