Shulou(Shulou.com)05/31 Report--

Apple's focus on design and detail, or the tight integration of chips, software and services, effectively offsets the influence of traditional competitors such as Dell, Palm and Samsung. However, Google has been a major competitive threat to the company for some time. Unlike Microsoft, Apple's nemesis in the 1990s, Microsoft will weaken Apple's position in missing or shoddy Mac apps. Google's broad and ongoing support for iPhone apps is usually at least equivalent to Android apps. It directly raised Apple's bottom line with a 10-figure check, ensuring its status as the default search engine for iPhone. With such an enemy, who needs a friend?

But Google's embrace of Apple's platform is not a hug, but has attracted the attention of iPhone users who represent the ideal people in Google's advertising business. After pairing with Android users, they provided census data on nearly 100 smartphone users. Moreover, just as Microsoft did with its PC app and Windows, the combination of Google's giant apps and Android eliminates the friction of switching between iOS and Android, especially when they are seduced by incredible advances such as Apple's belief in low-light photography.

As a result, Apple, which does not rely on advertising revenue, increasingly regards the number of its privacy positions as a factor of differentiation, starting with the communication between the government and the industry, and more recently directly facing consumers. Google points out that it has responded to Apple's statement that privacy is a "basic human right" and that a comeback should not be a luxury. By translating these words into practice, Google has enhanced the number and visibility of external controls. However, Apple usually gives up collecting personal information first. In addition, it has taken more aggressive measures to prevent collisions between things with relatively low creep (marketers tracking you on the Internet) and very high-speed things (hackers accessing unencrypted home security cameras).

Apple's privacy activities have had an impact on forcing competitors to pay more attention to its disclosure and control. It is unlikely to play a role in market share, but Apple can only benefit from growing awareness of the huge data tradeoffs of targeted advertising and the mistakes of continuing to implement it. It should also be more effective for those who don't lock in Apple's environment through self-reinforcing devices and growing lines of service.

In addition, while the smartphone market has matured, any challenge as a new platform could lead to deeper privacy issues. Wearable devices measure our pulse and evaluate whether we fall. The data generated by smartphones can look rough by accurately measuring the types of personal data that can be generated by what you see through augmented reality devices.

In addition, Apple's privacy activities have another potential benefit, which has been developed since the company first stepped up its publicity efforts. Although the company has sent a message to consumers, it is still under regulatory scrutiny. Tim Cook, chief executive, rightly believes that while Apple is a "big technology" company, its regulatory problems are different from those of Facebook and Google. While these public events are ostensibly aimed at consumers, they also help raise awareness among regulators that Apple has many concerns about how to collect and use private data. However, at least for users of Apple products, it can make a difference.

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