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Today, the editor will share with you the relevant knowledge about whether or not to do Mini Program. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article, let's take a look at it.

What is Mini Program?

Mini Program is an application that can be used without download or installation. It realizes the dream that the application is within reach. Users can scan or search the app, and the idea of leaving after use is realized. Users do not need to install too many apps, applications are available everywhere, and there is no need to install and uninstall them.

At the same time, the functions of Mini Program have been iterating rapidly in just a few months since the early release of the mini program: fuzzy search, open personal development, increase official account connection, get through with APP, scan ordinary QR code to enter, chat Mini Program and find nearby Mini Program.

"Internet" + "can connect everything, Wechat is doing" to connect everything ", and the rapid iteration of Mini Program functions means that the development and ecological tools construction around Mini Program will be another huge opportunity for the mobile Internet. Mobike, KFC, Swarovski and other companies have been one step ahead, launched the Mini Program function, and successfully gratifying.

As one of the first companies to enter Mini Program, mobike's user growth is amazing: after accessing Mini Program, the number of bike users increased by as much as 100%, and the number of active users grew by more than 200% month-on-month in April.

When online traffic comes to an end, offline traffic is still a blue ocean, which is the charm of "connecting everything". Internet + Mini Program solution is to comply with the trend, create rich offline drainage scenes for small and medium-sized enterprises, and provide online and offline marketing applications.

In fact, whether we should make Mini Program or not is actually decided by the market.

In the Internet age, the iteration of product updates is so fast that most people may not think of it. The most obvious scene I have ever seen is WeChat Pay. The older generation never thought of it. He just wanted to simply open a shop, buy, sell, and get money. However, when the guests asked, "can WeChat Pay?" Even though he doesn't know how to use a mobile phone, in order to do business, he has to post his own QR code to study WeChat Pay.

This is just a microcosm of the expansion of the Wechat era. What's more, even beggars on the street will hang up a QR code. It doesn't matter if there is no change. We support WeChat Pay. What I mean is to tell all the friends who know Mini Program that Mini Program does not mean that someone will use it until you do it, but that you have to use it. Today's Internet economy is often passive. Therefore, to do Mini Program, you have to do it first.

Unlimited possibilities arise from traffic to offline scenarios.

Take small and medium-sized catering merchants as an example, even if there are group-buying websites such as Meituan and Dianping to help them achieve "+ Internet", they are only simple information display and transactions, and they are unable to meet the needs of marketing, promotion, CRM management, personnel optimization, efficiency improvement and so on.

And Mini Program is quietly changing all that. After the launch of "KFC +" Mini Program, the shopping scene of customers changed from "queuing, manual ordering, payment, picking up" to "opening Mini Program ordering, payment, picking up", while merchants changed from "manual ordering, manual cashier, matching" to "matching food or takeout". For KFC, Mini Program has greatly improved operational efficiency, reduced user waiting time, devoted more manpower to food distribution, and streamlined the front desk ordering and cashier staff.

For small and medium-sized enterprises, when Mini Program updates the "nearby Mini Program" function, access to Mini Program means importing huge user resources of Wechat. Of course, Mini Program application scenarios are mostly information browsing and online payment at present. In order to "connect everything", enterprises need to access more ecological tools to solve the marketing customer needs such as intelligent response to service numbers, customer tags, accurate content distribution, and fission of user distribution.

The whole process of powder absorption and fission helps the transformation of the real economy.

Where does the client come from?

"Internet + Mini Program solution" to solve this problem. Through recommendations and fan posters, and with the help of social communication, fans can quickly grow from scratch; in terms of cultivating fans, through intelligent responses and customer tags, official accounts can automatically reply to fan questions, automatically tag and score with fans, and carry out accurate distribution of corresponding content to achieve customer intelligence cultivation.

How to upgrade customer consumption?

The greatest significance for small and medium-sized enterprises to access Mini Program is that users of any business of the enterprise will become a subset of Wechat. In other words, more than 963 million Wechat users are where the enterprise's development potential lies.

Mini Program will bring more subversion in the future, because Wechat is no longer a simple communication tool, but a "connector". As a bridge for a super user channel to connect various industries, it goes deep into the industry. let various industries achieve the Internet and drive industrial changes.

These are all the contents of the article "do you want to do Mini Program or not?" Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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