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This article introduces the relevant knowledge of "what are the main points of the interactive design of the front end of the website". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

First of all, what is IxD

Interaction design (IxD) is a rapidly developing new field, which appeared about 10-15 years ago, originated from some research that reflects design problems, and was later identified and accepted by professional designers.

Interaction design promotes the communication between people and the environment. Here we refer to the communication between people and websites. As long as interaction designers consider the interaction between users and computers, they do not have to think about all aspects of software or systems that involve users like UX designers. You may have heard of human-computer interaction degrees in different universities-these degrees are basically cultivated in the field of IxD.

An interaction designer thinks about who is the target user of the product and who will use it. User researchers or information architects provide this information. On the basis of these studies, it takes a long time for an interaction designer to communicate with the software, but to create this amazing way of interaction as soon as possible.

Designers must identify key interactions and draw wireframes, so keep sketching. Some designers will draw directly, some designers will use software to assist (some good examples are shown at the end of the article), and other designers will create interfaces either individually or collaboratively.

Interaction design (IxD) is constantly showing new ways of interaction, because users always expect new things to appear on the site. But interaction designers need to be aware of how these features affect users, and then choose among many ideas what they really want to implement and what they can put in place for a while.

Below we will see some concepts that drive interaction design.

Goal driven design

Although IxD does not need to be done, user research is critical in order to get the best design feedback. When users use the software, they generally have some goals in mind, and your application should meet these goals well. In order to successfully combine design and function, user research is precisely the most important element.

This is so important that many user researchers can find jobs as interaction designers because of their skills in analyzing human behavior patterns used in software.

Simplification

People don't know what the user interface is. In fact, they don't care. They don't know that someone is planning what they see behind the website. All they know is that they need a simple website. They want an easy-to-use system that loads / responds quickly, doesn't make users think and doesn't give users a reason to hurt.

Scenarios and patterns

Some of the products we use are usually clearly designed, so everyone knows how to use them. Take scissors as an example. A three-year-old knows how to use it, with two fingers in two rings, and only one activity can use it. There's nothing easier than that. Your website should be as easy to use as a pair of scissors.

Why is the word "situation" used here? Because the word expresses a list of functions behind a website or system.

With regard to patterns, the user interface should consist of a series of components that users are familiar with, and if users want to submit a form, they will first find the submit button. This button is a common element, and designers don't have to repeat the early wheel every time they accept a new project.

Some people will say that imitating the existing model and not remaking the wheel will make people feel uninnovative. It's stupid to talk about innovation when ease of use is not guaranteed. Remember, ease of use and innovation are two different things.

If you want to innovate, you still need to understand known patterns. However, if you pursue high ease of use, no one encourages you to repeat the wheel, because the user needs time to adapt to your wheel.

Creating an easy-to-use system requires interaction designers to have a deep understanding of conventions, scenarios, and web ease of use.

Now that you understand some of the principles of interaction design, let's take a look at how a great interaction design affects users.

Visitor positioning

Interaction designers need to know which users their designs are aimed at, so they can position their products through users.

The page shows where the user stays, and this experience does not confuse the user when browsing. Users can also know how to jump from one page to another. It is important to let users know where they are, so as not to let them fall into a dead end. When the search does not get the results and does not tell the user the choice of what to do next, such an interactive experience is very bad.

Continuous dialogue

Interaction design focuses a lot of energy on giving users continuous feedback. Telling users whether what they are doing is right or wrong is a popular element even on an unconscious level. All you have to do is tell the user that he or she has succeeded when he or she completes the action.

When you buy something on Amazon, you will get a confirmation on your browser and in your mailbox. When you submit an email through the contact form, you will get a confirmation on the page.

This makes the interaction not only stay in the browsing and feature use of the site, but also take the interaction to a new level: it helps users better understand their current state and minimize doubts and problems. At the same time, it also removes the user's sense of frustration.

IxD also considers workflows. What happens if you have a registration form and users use it to submit information? Will the page refresh, will it jump to the front page, will it display a confirmation message, will it jump to the landing page, or will it jump to the last two pages at the same time?

It's about having many choices and choosing the one that will fit your users expectancies best. All the elements mentioned are part of the site workflow. Each interaction should be followed by the next logical step and consistent with the experience previously created on your site.

Visual level

In order to get users to do what you want, you can use visual levels to help them. You can use a combination of layout, element size and color to achieve visual prominence to guide the user's eyes.

You can also use visual layers to enable users to find what they want. Do you want to rent a car? Make sure you can use the visual hierarchy to guide users to the "renting" page.

This is the end of the content of "what are the main points of the interactive design of the front end of the website". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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