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This article mainly shows you "how to improve traffic by developing live streaming on Mini Program". The content is simple and clear. I hope it can help you solve your doubts. Now let the editor lead you to study and learn the article "how to improve traffic by developing live streaming on Mini Program".

01 locate accurate users

In any industry, if you want to start LVB with goods, the most important thing is to find the traffic, and then set up your own traffic pool.

This can be the merchant's official Wechat account, community, address book friends, etc., all of which can be notified immediately when you start a live broadcast.

Of course, there are also requirements for this flow pool, it is best to be suitable for the users of their own products, to determine the age of the audience, have a certain consumption power.

02 attract the attention of fans

Once you have identified your traffic channels, you need to attract users to your traffic pool.

In fact, there are many ways to attract new users, if you are an offline merchant, when customers come to the store to place an order, guide them to scan into the group, and this shopping can enjoy a specific discount, or will get a nice gift.

Through this model, we can achieve accurate access to customers, attract more users to join the group, constantly expand the private domain traffic pool, and increase the scale of users.

If you are focused on online businesses, you can set up your own official account to do some articles that are more suitable for fans to read, and slowly increase the number of fans.

You can also cooperate with other official accounts to give some benefits to the owner of the official account, accurately get new users at low prices, and use Mini Program live streaming to complete the conversion of these users.

03 enable live broadcast mode

With a certain fan base, merchants can officially start live streaming.

Before starting the live broadcast, you can promote the live broadcast in moments, communities and official accounts, with a clear live time and content, including the benefits of watching the live broadcast, to attract users to watch.

After starting LVB, make use of the marketing features of Mini Program LVB to help anchors make more marketing activities and LVB effects.

Marketing activities such as second kill, coupons and raffles can be launched in the studio to help VJs complete more order conversion and increase the revenue of this live broadcast.

Live broadcast with goods has become a new field for many businesses to enter.

If merchants want to reap the development dividend of LVB with goods, they can use Mini Program to open LVB with goods and use a variety of marketing functions to help people sell more live products and bring more popularity to LVB.

The above is all the contents of the article "how to improve traffic by developing live streaming on Mini Program". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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