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This article introduces the relevant knowledge of "how to set up the member management plan of the hotel Mini Program". In the operation of the actual case, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

First, stimulate the consumption of new members

For new members, the main purpose is to promote his transaction.

At this time, the member has registered on your website, indicating that he is interested in the content products of the website and has potential demand.

As long as we continue to dig deep into demand, continue to communicate, and make use of promotional methods such as coupons, bargaining, and time-limited price reduction at the transaction gate, we can close the deal by creating a time-limited discount that can not be lost and creating a sense of tension.

Second, dig deep into the value of old customers

In the hotel industry, customers' secondary consumption is relatively less. Then for these customers who can not make a second transaction, we should use them as resources to stimulate the maximum value.

The most practical thing is to use distribution tools to turn an old customer into a distributor and pay a commission to allow him to bring valid new orders and new members. Driven by interests, the hotel can get a steady stream of effective guests.

In addition, for a small number of frequent business trips or travel users, will stay in the hotel many times.

How to let these users stay in the same hotel also needs to use marketing tools skillfully.

Third, using points management tools

Members sign in, book, comment, share and other forms to obtain points, and then open points exchange channels to provide phone charges exchange, gift exchange, daily necessities exchange, and so on, to stimulate these users to check in many times in exchange for points.

In addition, it is to apply for a membership card. In the Mini Program member center, it shows the cumulative length of stay of members, as well as the corresponding benefits of different hours, which can also stimulate this part of users to check in multiple times.

Finally, the hotel also needs to do a good job of practical service, only one Mini Program can not provide customers with a complete and high-quality consumption experience.

When the online and offline services are consistent, customers can not only earn commission in the hotel, but also enjoy high-quality service, Amway Hotel will naturally spread the hotel's reputation and brand in his social circle.

This is the end of the content of "how to set up the member management program for Hotel Mini Program". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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