Shulou(Shulou.com)06/02 Report--

This article mainly shows you "how to improve the ranking of the website in the search engine". The content is easy to understand and clear. I hope it can help you solve your doubts. Let the editor lead you to study and learn the article "how to improve the ranking of websites in search engines".

Domain name of the website

We all know that in order for your website to serve the majority of netizens on the Internet, you need a domain name. Domain name, can be registered according to personal preference, the current search engine is more intelligent general domain name length will not affect the future ranking of your site. It's just that the length of the domain name will affect whether it is convenient for users to remember.

But you need the following details about the domain name:

1. Try to choose the national top-level domain name, that is, .com domain name. Try not to choose some junk cheap domain names, because the current international top-level domain names are only a few dozen yuan a year, generally within our mature range.

2. Check whether the domain name has been registered before purchasing a domain name. You can query it by using the domain name you selected on site:+. For example, site:www.hohelper.com ensures that the domain name has no bad historical information. Generally, it is not recommended to select a domain name that has been registered before, because there may be certain risk factors, such as the domain name has been punished by the search engine or has passed K but you have not found it.

3. The whois of the domain name should be developed, that is, the domain name must be searchable, and it is best not to hide the whois of the domain name. Because the ranking of sites with hidden whois is worse than that of sites with open whois.

4. Do not use previous personal information about bad records for domain name registration and filing. For example, if you have a website that has been blocked before, or have been an illegal site, try not to use your own personal information when registering a new domain name.

5. Domain names had better be put on record. If we plan to do websites according to regulations, filing is also necessary. Generally, domain names that are licensed are better than those that are not.

Website host

Although the site does not require us to buy expensive host space or stand-alone servers, at least make sure that the website opens at a normal speed. If it is a problem for search engines to crawl our website, let alone include or even let our website participate in the ranking.

It is suggested to make a choice according to the economic situation of the individual, generally tens of yuan a month of the server for the personal website should be enough.

The TDK of the website

The TDK of the website is the title of the website, the description information of the website, and the optimized keywords of the website. This is I do not do too much explanation, the new webmaster who does not understand TDK can take a look at "do a good job of these three points so that your site is quickly included is not a problem" this article, which explains the knowledge of TDK.

The location of the website

As long as you locate the main operation direction of your website, you can make your website theme more prominent and clear. for example, what we do is about the new webmaster's introduction knowledge and computer programming introduction knowledge. then the website should be more inclined to webmaster and programming knowledge. Had better not involve some irrelevant content, for example, stationmaster good helper, certainly will not involve what clothing, supermarket, catering, hotel and so on this aspect irrelevant content.

The purpose of this not only allows us to focus on our main direction, but also enables our website to get a better ranking in this area.

Code of the website

1, the website code should be clear and tidy, generally use some well-known open source site building programs to achieve the cleanliness of the code.

2, the standardization of the website code, generally all the code should be in line with the W3C site specifications and standards as far as possible, with a certain readability.

3. It is best to add the alt attribute to the img tag of the picture. The alt attribute of the same page should not be the same. Keyword stacking does not appear in the alt property, but should be displayed naturally.

4. Add nofollow to some a tags that do not need to pass weights, such as login, contact us, about us and other unimportant links.

5, the website had better do breadcrumb navigation, the page that does breadcrumb navigation has list page and details page, breadcrumb navigation can let users know the location of the page they browse, and is also conducive to the crawling and crawling of search engine spiders.

Article details page

In general, it is best to have some information to guide users at the bottom of the article details page of a general website, such as the previous article, the next article, the relevant recommendations of the article, the social sharing function of the article, and so on. This is beneficial for users to stay on our site, which is also one of the important indicators for Baidu to judge the user experience of a website.

The website with sharing function is also conducive to the dissemination and promotion of the website, and more importantly, if users take the initiative to share, it will bring us more additional traffic, and at the same time, search engines will think that our website is valuable to users. may assign higher weights and rankings to our site.

The above is all the contents of the article "how to improve the ranking of websites in search engines". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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