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This article will explain in detail the reasons for the high bounce rate of websites in the computer network. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

Do sem promotion, website optimization, want to see whether the effect is good, the best way is through traffic statistics, check site visits, bounce rate and other aspects, but recently, many enterprises reported that the website bounce rate is too high, what is the reason?

The high bounce rate of the website to a certain extent shows that the user experience of the website is too low, and the website is not attractive to users. at the same time, the bounce rate of the website also determines an important reference for the search engine to rate the website. So, why is the website bounce rate high, what should we do?

What is the appropriate bounce rate? The bounce rate of different industries and different types of websites varies greatly, and there is not a unified standard. Internet merchants all over the world think that the bounce rate of the website is 1%, 35%, 35%, 70% and 100%, respectively.

The reasons for the high bounce rate of websites:

Baidu statistics can be used to analyze and compare the bounce rate of different traffic sources, the bounce rate of different interviewed pages, the bounce rate of new and old visitors, the bounce rate of visitors from different regions, etc., so as to find out the possible reasons for the high bounce rate. You can also analyze the thermal map to know which areas users are more concerned about, and whether these places can meet the needs of users and whether they can be displayed at the core. The content and structure of the page can be adjusted in turn to improve user experience.

Ways to reduce the high bounce rate of websites:

1. Improve the opening speed of the website

Most netizens will leave the visiting page after opening the page for more than 3 seconds, so the opening speed of the website has a great impact on the bounce rate of the website. In addition to having a good server, the optimization of the site itself is also very important, such as whether the site is compressed, whether the js code and css style on the page is in the form of external calls, whether there is simplified code, reducing redundant code, whether the size of a single web page is less than 200KB, and so on.

2. Check browser compatibility

Because of compatibility problems, websites will encounter mistypesetting or even garbled code on some browsers, so it is necessary to test on different browsers and different browser versions in time.

3. Optimization of the mobile version of the website

The usage of mobile Baidu has exceeded that of Baidu in pc. If the traffic of your website PC is still higher than that of mobile users, then it is likely that the mobile version of your website does not match or is not optimized, or even does not make a mobile layout, which will be a great loss to you (except for special websites). As we all know, the ranking of mobile Baidu continues the ranking of Baidu PC, and if there is no mobile website to affect the experience of mobile users and lose this part of the traffic, it really should not be.

4. Reasonable intra-site links

Take the information website as an example, add relevant web links to the relevant text, display relevant articles, and so on. Another practical tip is that paging in the content of the article is very effective for submitting the bounce rate of the website. Of course, under reasonable circumstances.

5. Clear navigation

The user comes in from the search engine search for related keywords, maybe he needs to know more about this article, which clear navigation is needed for the user, in addition to the website leading navigation, breadcrumb navigation can let the user know which directory of the site and which page he can go to.

6. the search function is placed in a conspicuous place.

If users can't find what they want or want to know more, an eye-catching search bar may discourage users from leaving the site.

7. Reduce outbound links

In terms of seo, the number of outbound links does not advocate too much, in a sense, it will disperse the weight of its own website, and too many outbound links also directly affect the bounce rate. In the actual operation, on the one hand, we try to reduce outbound links, on the other hand, when adding outbound links, the attribute must choose a new window to open.

8. Avoid popping up advertisements, music or streaming videos

Too many pop-up ads, is very abhorrent, the most typical is the download station, video site, open that page, it can be said that everywhere is a trap, Baidu's pomegranate algorithm is for this kind of website renovation. Entering the page to automatically play music and streaming videos also need to be avoided, especially when accessing the mobile phone, the traffic is still very expensive, stealing the user's traffic will make users hate you.

9. High quality content

In the end, it's time for the finale, all the others are little tricks, and high-quality content is the core. The Internet has been done for a long time, more and more deeply realize that content is the essence of network marketing.

This is the end of the article on "what is the reason for the high bounce rate of websites in the computer network". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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