Shulou(Shulou.com)06/01 Report--

This article introduces you how to optimize the internal structure of the website, the content is very detailed, interested friends can use for reference, I hope it can be helpful to you.

How to optimize the structure of the website involves the following six parts:

1. Column design

Analysis: the design of the website column, in the previous market research and competitor analysis, has already mentioned that the design of the column is the result of the keyword survey. When the editor used to make a case study of Robin's square dance, he saw that after robin studied the key words of square dance, the identified columns included square dance music, square dance team and square consultation.

2. Navigation design

Analysis: on the website, the position of a page on the whole site depends on the navigation system. Website navigation is equally important to users and search engines. A visit from the search engine directly enters the inside page of the website. At this time, only through the navigation system can search engines or users know what page they are visiting now, where they are on the site, whether it is a catalog page or a content page, what is the superior page, and what is the subordinate page.

Whether the navigation design of the website is clear or not, for the visiting users, it is very important for Baidu to sort out the structure of the website and the trend of the weight of the website.

One thing to note here is that in the whole navigation, do not pile up keywords, such as many webmasters, like the anchor text pointing to the home page in the breadcrumb navigation, which is written as the core keywords of the website, such as the breadcrumb navigation of the editor's literature station, the home page likes to be written into good-looking romance novels, in fact, for search engines, navigation plays the most important role. Is to make the search engine understand the location of the page in the site, rather than passing the keywords of the site to the search engine.

Therefore, the editor's suggestion is that whether it is website navigation, or column navigation, the anchor text of the home page is best written directly as "home page". For many webmasters like, at the bottom of the site, making anchor text links similar to the top navigation, the editor is also suggested, the bottom try not to pile up keywords, or even the bottom of the navigation, can be revoked.

3. Spider traps

Analysis: the so-called spider trap is the web page display technology that will hinder search engine spider programs to crawl websites, such as using javescript, Flash, iframe, frame and session id to make website links, or some programs will make website crawling spiders fall into an endless cycle, such as perpetual calendar.

In fact, for these web page display technologies, all use DIV+CSS to express, for example, many webmasters like to use pictures as site navigation, this can be replaced by CSS stylesheets, and CSS will be more friendly to search engines.

4. It is prohibited to include

Analysis: in the structure of the website, there are some pages, such as about us and contacting us, which must appear in the site due to the needs of users, but for the weight of the site, these pages will not be helpful at all. To some extent, these pages can be banned.

The main method to prohibit inclusion is to use robots.txt files and noindex tags.

It should be noted here that the main function of robots files is to prohibit search spiders from crawling content on the page, not search engine indexing. If a site An is in robots.txt, all search engines are prohibited from crawling the site, but on another site B, which has been included and crawled by search engines, there is a link or anchor text pointing to site A, if the search engine crawls and includes the link. Then the index of website A will appear in the index database of the search engine, and the content is the anchor text used when website B links A, and the content of website An itself will not be stored in the database of the search engine.

Another noindex tag is added in between, and the main function, contrary to robots.txt, is to allow search engines to crawl the content of the site, but not to index it. The role of noindex tags has two aspects, one is not to vote for the link, to increase the weight of the link, the other is to make part of the content added to noindex do not participate in the site ranking, easy to centralize the weight of the site.

Another more famous tag is the nofollow tag, for the site, the biggest role of nofollow tag is to save the search spider crawling time, if there are a large number of unnecessary pages in the site, then, the use of nofollow can make spiders have more time to crawl other pages with important content.

For search engines, due to the spiders of Google, the page crawling ability is very strong, so, even without using nofollow tags, a large number of pages in the site can be crawled to, but for Baidu, the benefits of using nofollow are more obvious.

5. Internal links

Analysis: internal links refer to the mutual links between the content pages under the same website domain name. For the website, it mainly has the following two functions. One is to provide access to the pages of the website, such as the links in the body of the page. For the website, these links can better assist the inclusion of the website pages. Of course, in addition to the links that appear in the text, the relevant recommendations at the bottom of the body Is a very good internal link location, because the main function of the internal link is to increase the inclusion of the website, so the relevant recommended content, one is to select which articles are not included, and the other is to try to be random.

Another role is to pass anchor text, in navigation design, Xiaobian suggested that we do not accumulate keywords, especially the home page, but, in the internal link, you can add some anchor text appropriately in the content of the article, although these anchor text may not be as important as the anchor text of external links, after all, this is only said by the site itself, but at least it is a hint for search engines. For example, in the article body of the editor's blog, if you choose to add links to some of them when referring to the editor, the search engine may realize that the blogger of this blog is called the editor.

6. Website standardization

Analysis: URL standardization refers to the process in which the search engine selects the best URL URL as the real URL. The contents returned by http://www.domainname.com; http://domainname.com; http://www.domainname.com/index.html; http://domainname.com/index.html are all the same. People who don't know anything about the site, especially some company managers, may think that it doesn't matter what path they take to enter the page, as long as they can see the content.

In fact, for search engines, the meaning of these four addresses is completely different, but multiple URL appear the same content, which will cause trouble to the crawling of search engines. As for the standardization of web addresses, there are two main suggestions:

1) your site uses only one URL when linking to other pages, especially the home page. Whether you include www or not, you need to use only one version from beginning to end. In this way, the search engine will know which is the standardized home page URL.

2) but you can't control which URL other websites use to connect to your home page. So you should redirect all the URL that may be the home page URL to the version of the home page URL of your choice on your host server.

In fact, the most reliable way to standardize the URL is to adhere to a URL from the beginning to the end, whether it is dynamic address, static URL, when necessary, you can use pseudo-static way to unify all the URL in the website, such as the address of the editor's literature station.

About the website standardization, also involves a problem, that is, the content is heavy, maintain the originality of the article.

On how to optimize the internal structure of the site to share here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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