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This article mainly explains "what's the difference between Mini Program and app's mode of operation?" the content in the article is simple and clear, and it's easy to learn and understand. Please follow the editor's train of thought to study and learn "what's the difference between Mini Program and app's mode of operation?"

First, differences

(I) Mini Program

1. Advantages: relying on Wechat's social advantage, it has a very strong traffic advantage; users can use it directly without downloading and installing it; it doesn't take up a lot of mobile phone memory; it can cooperate with WeChat group, Wechat official account, Wechat personal account and so on to establish Wechat marketing system.

2. Disadvantages: the function is seriously restricted by Tencent, and the product type is single; Wechat has very serious restrictions on Mini Program marketing, and too many popular Mini Program are directly blocked by Wechat; Mini Program entrance is too deep, it is difficult to find, and so on.

(2) Mobile phone App

1, advantages: occupy the customer's mobile phone desktop, prominent, shallow entrance, can be opened and used at any time; can achieve many functions, especially in the field of marketing, not afraid of being blocked; all customers, products, marketing data belong to their own; can hold a variety of marketing activities at low cost, fast; the combination of internal management and marketing It is very suitable for settling fans, maintaining old users, improving users' loyalty and realizing the old with the new.

2, disadvantages: App users need to download to use, occupy the phone memory, promotion is not as simple as Mini Program. In the past, the cost of App development was relatively high, but self-production in the application park can save more than 90%. Second, interoperability

In response to a reporter's question during the two sessions of this year, Ma Huateng said: "Mini Program does not want to replace App, but to reduce the user turnover rate of App." Subsequently, Wechat officials put forward a plan for Mini Program to jump to App and App to Mini Program:

For App with the jump function enabled, users share the products and information in App with Wechat friends, and display them directly as Mini Program cards in Wechat. After opening them, they can pull up the corresponding Mini Program; in Mini Program, clicking the App button can also directly pull up the corresponding App that has been installed in the phone. For App: spread the goods and information of APP in Wechat in the form of Mini Program, and use Mini Program as a bridge, so that APP can get traffic more conveniently and directly.

For Mini Program: Mini Program itself can achieve some of the core functions of APP, for customers who do not want to download APP can also be done to avoid the loss of traffic. In the later stage, through the extension of the function, it is very convenient to guide customers to APP.

This symbiotic model, for customers, lightweight services can use Mini Program, convenient and fast, heavyweight services can use APP more comprehensive. For businesses, complete the closed loop of traffic, cooperate with each other, serve customers more systematically and promote sales.

Third, joint operation

The operational roles of App and Mini Program have a very appropriate analogy: 1 billion of Wechat's social flow is equivalent to a big river, WeChat Mini Programs is a fishing tool, and App is equivalent to his own pond.

If there is only Mini Program, you need to keep fishing (customer acquisition, publicity), but there is no precipitation platform, the entrance is deep, and the loss of users is very serious. Eat now, if you don't fish, you can't eat, and this fishing net may be taken away by Wechat at any time. If there is only App, the speed of fish farming is relatively slow, in the social era of Wechat, naturally lost a drainage channel. App+ Mini Program's joint operation uses Mini Program's exposure in Wechat, uses some of its core functions as bait to attract user attention, and then drains it to its own pond (App). In their own pond can turn small fish into big fish, continue to contribute to profits, but also can produce small fish, carry out the old and bring the new.

Thank you for your reading, the above is the content of "what's the difference between Mini Program and app's mode of operation". After the study of this article, I believe you have a deeper understanding of the difference between Mini Program and app's mode of operation. The specific use still needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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