Shulou(Shulou.com)06/02 Report--

This article mainly introduces what aspects of website ranking optimization are worthy of attention, have a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to know it.

1. Integrate CSS and JS

In the early years, we often discussed a problem that tried to avoid using css and js too much. In addition to affecting the loading speed of the website, it is not well identified for Baidu spiders. Since Baidu launched Baiduspider-render/2.0 in March 2017, it is intended to strengthen the interpretation of pictures, css and js, further understand the website structure, and enhance the consideration of user experience. For this reason, you need to optimize CSS and JS. Keep the page clean and tidy.

2. In-depth study of keywords.

Keyword research is one thing that must be done before the start of the SEO project, which mainly includes core keywords and long-tailed keywords, but in recent years, with the continuous updating of Baidu algorithm, keyword research is no longer so simple, so you may need to pay attention to the following:

① follows the search results page

The semantic understanding involved in machine learning does not simply consider a single keyword density, it will redefine and refine the keywords of the page from the semantic relevance of the page context.

To this end, you can view the top 10 content pages in the search results, the distribution and layout of target keywords, to develop your own keyword strategy.

② reduces keyword density

In addition to considering semantically related keywords, you need to avoid high keyword density and try to use synonyms or long-tailed synonyms instead of core target keywords.

3. Optimize the title and attach importance to the description tag

How to optimize the title, first of all, Baidu launched the breeze algorithm to crack down on the keywords of the title, and then put forward obvious suggestions for the original protection of content titles after the introduction of Xiongpang: do not over-optimize the title, repeat keywords, and protect too many similar keywords.

Suggestion: leave only the core keywords in the title, and try to be short, not verbose.

As we all know, search engine traffic is gradually moving towards the mobile end. In order to increase the click rate of search results on the mobile side, you may need to pay attention to the description tag and write a valuable and attractive introduction in as short text as possible.

4. Invest more content budget

Content for the king of this sentence is still valid in the long term, high-quality content editors will be the focus of the coming year to snatch the object, Baidu gradually increase the protection of original content, will inevitably open the major institutions to snatch the original content producers, have a certain understanding of SEO, and have professional writing ability, and have a certain creative editor, salary is bound to rise.

5. Actively embrace structured data

Baidu has put forward the meaning of structured data several years ago, but only a few large websites are actively configured in China, and the development cost of configuration is relatively high for small and medium-sized enterprises and individual webmasters.

But after the launch of Xiongpang, it greatly reduces the cost of laying out structured data, and is favored by more webmasters. If you haven't configured it yet, start right away.

6. Website loading speed

This is a topic repeatedly emphasized by Batman IT2017 year. The loading speed of the home page should be controlled within 3 seconds, which should be a standard configuration. With the continuous development of domestic CVM, the speed of the server side has been effectively guaranteed.

From a technical point of view, you may need to actively configure MIP, optimize the CDN of HTTPS, enable caching on the site, and compress the image volume, which will gradually become normal.

Thank you for reading this article carefully. I hope the article "what aspects of website ranking optimization are worth paying attention to" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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