Shulou(Shulou.com)06/01 Report--

In this issue, the editor will bring you about the e-commerce website how to use the AIDAS principle to improve the conversion rate of the website. The article is rich in content and analyzed and described from a professional point of view. I hope you can get something after reading this article.

AIDAS, originally proposed by Lewis, is used to illustrate the different effects of advertising on consumers, showing the following five stages in the form of a funnel:

Attention (cause for concern):

Whether it can attract attention is often within seconds, so we usually attract the attention of visitors through headlines, coupled with a sub-big picture. Webmasters who have posted adsense or other advertising alliances also know that this method is often the most effective, with the highest click rate.

Interest (generate interest)

Tell consumers the benefits and benefits that can be brought to you by buying this product, so that consumers will be happy to buy your product.

Desire (triggering the desire to buy)

What can arouse consumers' desire to buy is that consumers need the product; let consumers know that the product can well solve his problems and satisfy his desires.

Action (to promote purchasing behavior)

When a consumer is going to buy something, then you have to tell him how to buy it and what the purchase process is. Provide a clear and reliable Call on action (explained here) to simplify the registration, shopping process and interaction with the website as much as possible.

Satisfaction (get satisfaction)

Although satisfaction does not directly increase the conversion rate, it is crucial to your entire business. The cost of getting a new user is 2 to 6 times the cost of maintaining an old user, while getting a good reputation, it allows a user to keep going back to buy your products, and the user will recommend your products to his friends.

The following is a good example of using the principle of AIDAS

1.Attention: a large picture is enough to attract the attention of visitors.

2.Interest: a headline tells visitors why you need this bike and what expectations can be achieved by this bike.

3.Desire: recent production and design bikes on the window and advantage introductions stimulate visitors' desire to click and spend.

4.Action: when visitors want to buy, a conspicuous buy button is very important. When I was doing the promotion of a game alliance, I deliberately compared the "register now" button with that of not highlighting this button, and the conversion rate was less than 10%. To remind visitors, here is the buy button, so that others can not find the payment for a long time and lose customers.

5.Satisfaction: there is a Feedback button on the left side of the site (I moved it to facilitate screenshots). Users can give feedback, consult, and click feedback to let visitors see the latest customer reviews of the product.

Attention is the first step to meet the demands of advertising. for advertisers, it is of great value to find out how people pay attention and how to attract people's attention. By the same token, it is more necessary for e-commerce websites to follow the principle of AIDAS, so that users can increase the intensity and appeal of stimuli in the details of design, from attention to purchase to satisfaction, so as to improve the conversion rate and customer loyalty of the website.

This is how the e-commerce website shared by Xiaobian uses the principle of AIDAS to improve the conversion rate of the website. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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