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Editor to share with you what the meaning of the web description, I believe that most people do not know much, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to understand it!

The so-called SEO web page description refers to a simple and concise description of web page content. Today I will talk about SEO web page description for you.

Whether it is Baidu search engine or Google search engine, page description is very important. I believe friends who do site optimization all know that in the HTML code of the page, the description field is what we call the page description, and its content is a basic summary description of the page content according to the search engine, and this page description will be displayed in the results of the search engine.

I think both the page description tag and the page title are designed to attract users' clicks. of course, if your page description is different from the real page content, the search engine will use the content in the page instead. Of course, this is not friendly to the search engine. Technically speaking, page description is actually a very important part of website optimization. I think a page description edited by a good website optimizer can not only attract visitors to click on the site, but also increase the search engine's friendliness to the page.

First, what is a web description?

A web page description is a descriptive statement that briefly opens the content of the web page. The description of the home page plays the role of briefly summarizing the content of the whole site. The description of each page is placed after the description tag.

Second, the function of web description

We will find that in the search results displayed by the search engine, each displayed page will display a description of the page. The display of these descriptions is not for typesetting and beauty. The description of the page can summarize the content of each site, which determines that the user has more room to choose the content he or she needs when choosing search results. A good description of a web page can determine the click-through rate of users.

When we search for "page description" keywords on Baidu, we will display these pages, and the second and third displays on these pages are particularly prominent, and the display results are beneficial for users to click. so it is not the site or keywords that appear in the * bit displayed by the search engine to get high traffic.

A good description of a website is not only good for users to click on, but also conducive to ranking in search engines, but only if we reasonably set these descriptions, rather than adding keywords, etc.

Third, the main points of setting up the web page description.

1, short, clear.

The role of the page description is to outline the core content of the page, so the length of the description should be controlled, and the maximum number of words displayed in each page in the search engine is the same, generally, we recommend that the description does not exceed 80 words. Too much description of the page is not conducive to the expression of the core and will not be displayed in the search page engine, and the extra parts will be replaced by ellipses.

2, the creativity of web page description.

Creativity represents the bright spot, what kind of bright spot in your website can be the second place for users to click on you? Therefore, we should write carefully and carefully about the creativity of the web page, rather than hurriedly.

3. Keywords should appear in the description.

The ingenious appearance of website keywords before and after the description is conducive to website ranking or keyword ranking. But it is worth noting that we should control the number of keywords in the description, which is generally limited to 2-3. But do not add keywords, should ensure that the description is smooth and reasonable.

4. Generally speaking, the description we are talking about is aimed at the home page and directory of the website.

As for the description of the content page of the website, we generally do not recommend operation. The search engine should be allowed to automatically grab the content of the page as the description of the page, and the description of the content page will not be conducive to ranking in the search engine if it is not handled properly. Therefore, it is generally not recommended to operate on the description of the content page.

5. When writing the description of the home page and catalog page, you should ensure the independence and originality of each description, because search engines like original content. And the description of these directories should be combined with the content of the page.

The above is all the content of this article "what is the meaning of web description?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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