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The optimization of the structure of the website based on product sales is very important, it must be easy to grab, and easy to browse, this is an indispensable content for visitors to provide a high quality user experience, an e-commerce website, there may be a large number of pages, then a stable link structure with regulations will make your business go longer.

E-commerce website SEO: online shop how to optimize the site structure!

This site believes that a clear website structure, will be reasonable to use css, js to reduce server requests more, thus optimizing the loading speed of the page, due to the tilt of traffic depends on the link structure, so it will affect your sales to a certain extent.

How to optimize SEO

So, the link structure of the e-commerce website, how to do SEO optimization?

1. Establish a three-level hierarchy

The implication is that from your home page to any of your product pages, you need to try to control within 3 valid clicks, for which you can refer to the following link structure:

Home-> Class 1-> Class 2-> Product Page

Of course, all this is based on keyword research, you need to assign the corresponding keywords to the column.

2. Create a left navigation menu

At present, most e-commerce websites will adopt this part of the structure, one is related to click habits, another point is that search engines always like to crawl from the top left corner when crawling pages, so design, can reduce the cost of crawling, as shown below, a professional tea sales e-commerce website:

Website Structure Optimization

The navigation on the left side is simple and clear, and the page is concise. Compared with Jingdong and Dangdang, which have deep hierarchical structure, it makes people relaxed and comfortable to look at. At the same time, it also highlights the characteristics of tea drinkers, quiet, this word.

3. Independent navigation between PC and mobile

We all know that mobile traffic is gradually increasing compared to PC, and more and more users visit websites through mobile, so the navigation menu on PC does not provide a good user experience, so what we should do is to create a separate menu for mobile devices and only contain those options that really need navigation.

Optimize your website structure

Website structure and website structure or there is a certain difference, the website structure is considered to be the hierarchical structure of the site, and the website structure is considered to be the presentation form of the website, the two are inseparable.

Simple example: If you want to buy a Tieguanyin tea!

Website structure may be: Home/Green tea/Tieguanyin/Different brands of products/

The URL structure may be: /chaye/tieguanyin/pinpai_1.html

So, what should we pay attention to when optimizing the URL structure?

Make sure URLs are as short as possible.

Try to avoid separators

It can be partially expressed by full spelling and Chinese characters

Try to be static and pseudo-static, do not have too many parameters

URLs must be HTTPS, especially e-commerce websites, to ensure the security of information transmission

5. Site child chain, breadcrumb navigation and site map

Try to make the site in search engine access to open site sub-chain authority, baidu for site sub-chain show also need to site for a certain assessment, it will upgrade your brand, and click rate play a positive role.

And for breadcrumb navigation replacement URL in search results show, also have the same wonderful, at present this aspect is also open to some high-quality sites.

The following site map, this and sitemap or there is a certain difference, sitemap for submission to search engines, guide spiders to crawl pages, and site map, usually the site of the major categories, extracted to html pages, so that we have a clear understanding of the structure of the whole station, so that visitors can quickly locate the classification you want.

The above mainly takes the product-type website as an example to explain the optimization of the structure. The websites are all interlinked. Let's take a look at the optimization of the directory structure that general websites need to pay attention to:

First: Directory structure

Clear and short directory structure and standardized naming are not only conducive to user experience and URL dissemination, but also a search engine friendly embodiment, which is embodied in the following aspects:

1. directory access hierarchy

Directory access level refers to the number of layers through which the final page can be accessed. When the website directory level is greater than 3 layers, it is necessary to expand the number of levels by using secondary domain names. Because the first level domain name can be counted as a separate website directory hierarchy

2. Directory and file naming

Keyword omnipresence can be used in directory names and file names, but if it is a keyword group, it needs to be separated by a delimiter. We often use the conjunction "-" and underline "_" to separate URLs. The space code "%20" often appears in URLs. Therefore, if "hostease coupon code" is used as the file name, the following three separation forms may occur

>hostease-coupon.htm

>hostease_coupon hmm

>hostease%20coupon htm

Which delimiter should be used? We can get inspiration from the naming convention of domain names. For example, when applying for a domain name, you can only use "-" and cannot use "_" or spaces as separators. Therefore, it can be inferred that "-" is more friendly to search engines than spaces and "_."

Second: URL

1. Absolute URL and Relative URL

An absolute URL refers to the use of the full URL to point to a specified web page. Relative URL refers to the use of automatic URL to point to a specified page

For example, for a given web page: www.***. cn/product/index.html

"www.***. cn/product/index.html"is an absolute path"/product/index.html"is a relative path. For a relative path, the browser automatically adds"www.***." net"。

2. dynamic URL

At present, many websites have URLs generated by database drivers, that is, dynamic URLs, which often appear as "?" in the URL. ","%","=","%"and other characters are extremely unfavorable for search engines to capture web pages and seriously affect website rankings. Dynamic URLs can be converted to static through technical solutions.

Third: navigation structure

1. The main navigation is eye-catching and clear

The main navigation is generally embodied as a first-level directory. Through them, users and spiders can drill down and visit all the links on the site instead of images. For example, webmaster encyclopedia download station navigation bar for a directory, home source code for ASPNET source code.

2. breadcrumb path

Breadcrumbs are metaphorical clues in the process of accessing the target page through the main navigation bar, so that the user knows where he is without losing his "direction" and can easily return to the previous page and the starting point. Each column in the path is best to add links, such as "webmaster encyclopedia>> webmaster news>> website operation Even if there is no detailed path source, at least a link back to the home page should be placed on each sub-page. Including the LOGO of the page as a link, good directory navigation can increase the traffic of the site.

3. Home Highlight important content

In addition to the main column, should also be the important content of the secondary directory in the form of links in the home page or other sub-pages presented many times, to highlight the focus, search engines will give full attention to this in a site many times the link, this page level (PageRank) to improve a lot of help, but also the level of each site home page-generally higher than other page level important reasons, because each sub-page on the home page were linked.

4. Use of Site Map

Site Map (Site Map) is a means to assist navigation, text links are often used to speed up page loading speed, especially for those web pages generated by image navigation and dynamic technology, text links in the site map can compensate for the risk of invisible pages caused by spider programs that cannot identify images and dynamic web pages to a certain extent.

Fourth: Framework Structure

Frame structure (Frame) includes IFrame and Frame. If the page already uses frames, or for some reason frames must be used in the code) The NoFrame tag is optimized to think of the tag as a normal text content home page containing links to the Frame page and descriptive text with keywords in the area, while keyword text appears outside the frame. This allows search engines to index information within frames correctly.

Fifth: Picture optimization

1. Compress image file size as much as possible while maintaining image quality.

2. Alt attribute: Each image has an Alt attribute in its tag, which search engines read to learn about the image. Therefore, it is best to add a text description to the Alt attribute of all illustrations and put the keywords of the page in it.

3. Add descriptive text with keywords above or below the image.

4. Use the link to link to this image.

Sixth: Flash Optimization

Flash makes the page look good. However, Flash web pages have a fatal problem, that is, most search engines cannot recognize the information in Flash. So use as little as you can.

Chapter 7:404 Error Page Settings

Errors are common in web settings, but we want to make a default page for this error page, making it an informational page that guides customers to our site.

The above is "how to optimize the structure of the product-type website in the computer network is the most reasonable" all the contents of this article, thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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