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This article mainly introduces how to do external links in seo, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let Xiaobian take you to understand.

First, form a regular release.

On any platform, you should learn to set up a public account, or a hero account. Every hero account will have a group of fans who will follow the articles posted on this account and follow and learn. Here we are talking about readable articles and high-quality external chain content, such as platform contributions. Therefore, when doing these high-quality content, we must pay attention to the cultivation of the analytical environment, just like stars interact with their fans.

The most important thing to cultivate fans is to keep updating regularly, such as updating one article every day or one day of the week. Even loyal fans can't stand your unpredictable changes, so don't let your fans guess and speculate.

The soft text release of the forum is also followed by fans, and many people will follow the articles posted on this account after reading an article that is very good. Not only can we cultivate fans, but also it is possible to get some optimized orders. For example, someone contacts the landlord to take orders for optimization after reading several good articles on a certain account in the forum. SEO who wants to take orders can also use this method to get a list of site optimizations.

Second, the published content has high added value.

If you want to do high-quality off-chain content, you must publish articles with high added value, and such outside-chain will soon be included by search engines. Therefore, we have always advocated the contribution outside the chain, because the contribution of the article needs a high added value can be passed. In addition to contributing, publishing technical articles in the technical articles section of the research center also needs to have added value. Even if these articles are not included, they will be read by many people in the industry, and the user clicks generated in the reading will bring click and access weight to the website.

Most of the time we think that only the included outside the chain is calculated into the outside chain, but Baidu is not so calculated, all the calculation in the Baidu webmaster platform outside the chain is not included. And which outside the chain is not included will also be calculated into the outside chain? Our guess is that those who are more popular, but include the general platform released outside the chain. And released outside the chain of this article itself has a certain added value, there are users to read or even click on the link left.

Third, try to get more people to pay attention to the published articles.

The greater the amount of reading of the article, the greater the possibility of inclusion, the more users you can bring to the website, and the more you can play the role of outside the chain. It is mentioned in the last point that Baidu is not necessarily included in order to calculate the outer chain, the role of the outer chain is not only used to transfer weight, but also used to transfer users.

Good external chain articles can introduce people from different industries to the website, for example, optimizers introduce people learning SEO to their own website through contributing articles, and most of these users are not users of their own industry, which is cross-industry drainage. So are these users real users? Because all these users enter the site through their own search clicks, and the browsing track is irregular, they are also real users.

There are many ways to get more people to pay attention to publishing articles: for example, contributing articles can be followed by many platforms without self-promotion, or you can post them and share them in the group, or cultivate Wechat accounts. get some loyal fans.

Fourth, the outer chain is not the most important, having users is the king.

Having said so much, the proportion of outer chains in keyword rankings is becoming less and less important. In the early stage of website keyword ranking, it can transfer weight to the website and promote website inclusion and ranking. When it comes to the middle and later stage of keyword ranking, the outer chain is only the basic role, and the user demand and experience is the premise for the website to get a good ranking.

So when you do outside the chain, you can use the method of soft text writing, marketing and external chain can be used to guide users to enter the website at the same time, if the user does not copy the link to enter the website, then there is an 80% chance that you will enter the website because of your soft text marketing.

Fifth, look for platforms with fast collection, high activity and high value.

Only such a platform publishes articles with a greater probability of being included, what is a platform with a high inclusion rate? How to find these platforms? How to count the inclusion rate of the outside chain? Of course, we need to find out which platforms have high inclusion rate in the statistical process after sending out the chain. in the early stage, we used these methods to find platforms with high inclusion rate:

A: collect a large number of required platforms with advanced commands, such as in and inurl commands. For example, if I am looking for a classified information platform, then I will use commands such as in: classified information to find the platform I need. If you are looking for a blog, you can use commands such as in: blog or inurl:blog to find the platform. You can also use a combination of these two commands to find a platform. After collecting the platform, filter out the platform with relatively high weight, and also have the website with low weight but still very fast, if you encounter it, don't miss it.

B: screen the platform with high weight and high activity. Activity in terms of the number of posts, replies, messages and responses. Generally speaking, good forums have hundreds of thousands of posts and replies a day, and each post has hundreds of readings. While the forum with low activity may have only a few posts a day, and the reading volume of each post is very small.

C: after the post is released, count the data of the post, such as: title, url, release time, included time. The statistical title is to analyze which content is easily included by search engines, while URL is to facilitate query inclusion, release time and inclusion time is to count how long the post will be included or whether it will be included. Continuous statistics for a week, that is, the sent out of the chain continuous statistics for a week, if it is not included after a week, it will be counted as not included. Of course, some outside the chain may be included in a month or even a few months later, such a chain is only a small part.

D: in this way, the inclusion rate of the platform can be calculated after one week (that is, 2 weeks of statistical time). Of course, the daily release volume can not be too small, too little data statistics out of the data deviation is very large. After the inclusion rate is calculated, we choose platforms whose recording law is higher than 50%, and there are not many platforms that are higher than 50%. Even the soft language purchase platform of the medical industry has many platforms that are less than 50%.

Sixth, publish scarce content

The so-called scarce content is the content that others do not have or other external chain publishers will not do outside the chain, a high-quality external chain is better than other people's 100 low-quality external chain, and high-quality external chain can not only transfer weight. it can also guide traffic into the site. For example, we often mention the contribution of original articles:

Most SEOer will say: I can't write soft language, if I have time to write soft language, I might as well do something else, this is just a small release chain.

First, writing soft language is the basic skill of SEO, if you want to do SEO well, you must learn to write soft language.

Second, outside the chain is not so unimportant, outside the chain in the early ranking of the site is very important.

Third, if calculated from the time cost, a high-quality outer chain is better than 100 low-quality external chains. So in the long run, it is better than the low-quality outer chain, but in the short term, a high-quality outer chain release time may be equal to 100 low-quality outer chain release time.

Scarce content is not just contributions, our content information is detailed enough when publishing product information, compared with other people's repetitive and rare content, our product information is scarce content.

When publishing a technical article, we can demonstrate it in combination with the pictures of the steps. Can even be combined with online videos, others also have text or video, but other people's text and video are separate, compared with our combination of text and video, ours is scarce content.

Thank you for reading this article carefully. I hope the article "how to make external links in seo" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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