Shulou(Shulou.com)06/02 Report--

This article will explain in detail the editing skills of SEO articles on the website. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

I. the article requires a high degree of originality

1. The title of the article should pay attention to the novelty and conform to the users' search habits.

2. Key words should be included in the first paragraph of the article.

3. Add the ALT attribute of the picture in the article. The addition of ALT tells the crawler the content information on the picture.

4. in order to type the article, it is recommended that the number of words in each paragraph should be limited to 100 words.

5. Finally, add a short summary with key words at the end of the article

II. The title of the article (title) pays attention to standardization

1. For the articles excerpted from the network, first determine the keywords of the article title.

2. The keywords of the title of the article should be placed in the first half of the title.

3. The title of the article is controlled within 30 Chinese characters, and it is concise and clear.

4. For the title composed of two parts, the author suggests using "|" separated, "|" is relatively friendly in search engines and user experience.

5. If the content of the article contains pictures, it is in the habit of crawler retrieval, and the pictures should be placed in the following articles in the first paragraph of the article.

III. Key points for selecting key words (keywords) of the article

1. Keyword selection should be in line with the title, and the mainstream approach is the form of specific keywords + main keywords.

2. The page contains different keywords and must be separated by commas under English. 3-5 keywords are appropriate.

3. The keywords of the article only need to be related to the content of the current page, but not to the entire website, channel, etc.

4. from the point of view of the audience, combined with the user's search habits, to fill in the appropriate keywords (can refer to Baidu drop-down box or related search)

Article description (description) specification

1. The description of an article must include page keywords. For example, if an article has multiple pages, it is best to have all the keywords in the description.

2. Keywords should appear many times in the description. Generally speaking, it is appropriate for a keyword to appear three times. There are also certain skills for repeating keywords. For example, "Wenjun marketing" does not have to put "Wenjun" and "marketing" closely together every time, and it can be separated.

3. There is no strict requirement for the number of words in the description of the article. It is usually two or three lines, and 80-100 Chinese characters are suitable.

4. The description of the article is not a stacking or listing of keywords, but a summary of the content written in the article, leading users to click and continue browsing.

V. content layout requirements of the article

1. The keywords of the article need to appear in the first paragraph, and it is suggested that some keywords should be thickened.

2. Assign keywords at the end of the article to make a simple summary of the article.

3. The keyword density in the body of the page is generally required to be 2-8%. Under the premise of not affecting the reading, you can insert some keywords in the article.

4. Key words should be expressed uniformly in an article. For example, an article about "Wenjun SEO" uses a unified "Wenjun SEO" instead of the word "Wenjun search engine optimization".

5. An article should be too long. If the article is too long, it is recommended to take the form of pagination and add reading guidelines such as "next page".

VI. Key points of picture optimization

1. The ALT attribute needs to be added to the page image, and the ALT attribute must conform to the content information expressed by the image itself. It is best to arrange the page keywords.

2. It is recommended to write a text description at the bottom of each picture, and insert page keywords in the text description.

3. For articles with text, try not to display pictures at the beginning of the article.

4. Picture selection requires high definition and suitable size. For example, the size ratio required by Baidu is: 121x75

This is the end of this article on "what are the editing skills of SEO articles on the website?". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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