Shulou(Shulou.com)06/01 Report--

What this article shares with you is the systematic analysis of the decline in website development and how to solve it. The editor thinks it is very practical, so I share it with you to learn. I hope you can get something after reading this article. Without saying much, let's take a look at it with the editor.

Some anxious friends may start to take some measures on the website when they encounter such problems, but because they just learn seo, they often have the opposite effect when they take measures.

Today, I come with you to discuss how to deal with such problems on our website. I hope it will be helpful to beginners.

I usually compare seo practitioners to doctors. If we want to cure the disease we are facing now, we must first find the cause. For the problems we are discussing now, we should first find out the factors caused by the decline in the website. Here, I would like to share with you through my usual experience.

I. the right to drop the website

The right to drop the website is a direct factor in the decline of the collection. What are his performances? The first is the decline in all traffic. Of course, the decline in traffic throughout the station should not be misunderstood. I am referring to the decline in this time compared with before. This traffic is mainly aimed at the traffic from search engines (not counting for promotion, but only by keyword traffic). If the traffic of the whole site can not be seen, let's take a look at the second, the decline of keywords throughout the site, we should pay attention here. What I am talking about is the key words of the whole site, not just one or two. For example, your entire site has 20 keywords, and you have 18 down, then you must have been downgraded.

Second, website content similarity

The similarity between pages within the site is too high. What is similarity? In fact, the similarity is double pregnancy, what are the characteristics of double pregnancy? From the appearance, for example, some parents wear the same clothes for twins, the similarity of the same dress page means that they look exactly the same, that is, the similarity of their text.

1. The less the text content is, the higher the similarity will be, and the higher the similarity is, the more serious the website will be. Mainly in the product website, why, because most of the pictures of the product, the text is too little.

2. Too many repetitive words in the text will also lead to too high similarity, so what will cause the similarity to be too high? For example, to do the product station, your enough to buy the process is not most of the same, copyright and connection mode, is also a reason for the page similarity is too high.

So how do we put an end to it? If you are making a product, then we make an accurate description of the picture of each content page. If you repeat too much content to make the text on the picture to reduce the similarity of the page. If there is too little content, we can do this:

Go to the Internet to find the targeted content of this product and then select its content, and do pseudo-original content to our own web page. If you are doing Baidu, you can go to google to find the content and then marry the content. If you are the opinion of the product category, you add comments. You can go to Taobao and Ali to find comments in order to reduce the similarity of the page.

3. Website content collection is the content source. If the content you collect is too similar to the content on the Internet and your website weight is not high, then Baidu will delete you. The solution is (1) content modification and modification of all your collected content. But this labor is very large, so it is very important for us to be a healthy website from the very beginning. (2) modify the title of the page that is not included in the inner page.

Third, the reduction of the outer chain, the solution is to lose how much to make up twice, in the fill when the quality should be about the same.

Fourth, because the website updates too frequently.

The site is updated too frequently so that previous updates will be replaced by later updates, such as 50 article addresses on the home page. If you update 30 articles a day, will you have 30 articles replaced the next day? In this way, your previous article will not be able to get the weight of the home page.

If you want Baidu to include you, you must meet the requirements of Baidu. There are two ways to meet Baidu's inclusion requirements, Baidu requires the inclusion of two requirements, one is the outer chain, the other is the inner chain, where is the weight of the inner page obtained? Is from the degree of the weight of the home page and the table of contents page, which requires us to do a good internal chain system.

Then you need to increase the update rate of your website. Because the faster the frequency of your updates, the higher your total inclusion. An inner page search engine from the first crawl to the second update is about 4 weeks, it will also delete some of the sunken links at the same time, so that we can keep at a degree.

The above is the system analysis of the decline in website development and what the solution is. The editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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