Shulou(Shulou.com)06/01 Report--

This article mainly introduces the relevant knowledge of "what problems must be understood in the development of WeChat Mini games." The editor shows you the operation process through actual cases. The operation method is simple, fast and practical. I hope this article "what problems must be understood in the development of WeChat Mini games" can help you solve the problems.

on the flow

Q: How is the latest data performance of Mini games? What are the advantages over H5?

A: Since it was fully opened on April 4, more than 300 Mini games have been released, several Mini games have achieved a total user scale of more than 100 million, and a number of Mini games have generated more than 10 million Android revenue per month; third-party developers have exploded through the social ability of Mini games, and the proportion of new social sharing has basically remained at 60% to 90%.

In addition, the technical and functional framework of Mini games is better than that of pure H5 experience, and the Retention rate of users of Mini games has reached twice that of similar H5 games.

Q: What types of games are suitable for hosting as Mini games?

A: Mini games support all categories of games, and we expect developers to work harder on the features of Mini games while complying with the rules. In terms of commonality, games with certain social attributes and simple operation will be more suitable for Mini games scenarios.

on operational

Q: How do officials view social sharing of Mini games?

A: We think social sharing is a way to play Mini games, but we need to balance the relationship between user experience and revenue. In addition, from the user's point of view, everyone is sharing at the same time, but also a kind of trust endorsement to themselves, so will be more willing to share everyone's favorite Mini games. We encourage innovation.

about advertising

Q: How do WeChat Mini games access advertising platforms? Is advertising adjustable? Is advertising content controllable?

A: At present, the advertisement component of Mini games still implements invitation access. In the future, we will open the self-service application entrance in the MP background traffic main module. The specific opening rhythm can be followed by subsequent official notification.

Banner ads and incentive video ads, developers can freely configure advertising positions according to actual conditions; the platform side has a perfect advertising review mechanism to ensure that advertising content is controllable. In the future, we will combine the actual needs of everyone and comprehensively consider the planning of relevant product capabilities such as advertising category screening.

on capacity

Q: Will future Mini games provide customer message interface to solve customer service problems conveniently?

A: We will launch the customer service notification capability in the near future. Please look forward to it.

Q: Mini games will be launched in the future "red envelope" play method, can you disclose more information in advance?

A: Whether you can play the "red envelope" game involves two levels: one is to pass the enterprise qualification certification of WeChat; the other is, in order to better user experience, we are also exploring the red envelope play method that is more suitable for the game scene. For example, if you can't pass a certain level in Mini games, you can send red envelopes to friends for help, etc. In addition, Mini games will also support B2C, C2C red envelope interface.

Q: If the game content will have native requirements, including but not limited to voice, microphone, camera and other call requirements, will more related interfaces be opened?

A: Basic hardware capabilities such as microphones, speakers, gyroscopes, accelerometers, etc. are currently open, and we will continue to explore more suitable tools.

on technical

Q: Will the 4MB limit be increased?

A: The subcontracting function will be supported later to solve the problem of excessive code package size.

Q: What is the follow-up improvement plan for the runtime performance of Mini games?

Mini programs since the launch, this information you should know

A: Runtime optimization is always in progress, such as reducing memory consumption, js to native interoperability, js execution efficiency, etc.

■ Mini games have been released for 22 days, more than 300 Mini games have been released, several Mini games have realized a total user scale of more than 100 million, and a variety of Mini games have a monthly Android revenue of more than 10 million;

■ On the basis of Android in-house purchase and advertising, more advertising capabilities will be gradually opened: at present, Mini games incentive video advertising and Banner advertising have started internal testing, and the next step will be open to developers;

■ In the promotion of Mini games, in April, the advertising landing page of Mini games circle of friends has started internal testing. After that, public number advertisements, Mini programs advertisements, etc. will also gradually support the promotion of Mini games;

■ As of December 31,2018, the platform will not participate in the division for the part of Android in-house purchase of Mini games with monthly turnover of less than 500,000 yuan (including 500,000 yuan), so that developers of Mini games can obtain higher income;

■ The industry believes that "the time and cost of making an app game is enough to develop hundreds of Mini games." While maintaining the minimalist development mode, the WeChat Mini games team will also launch more new capabilities from three perspectives: social, play and tools;

■ "Social matching + ease of operation" or a new direction for Mini games.

About "WeChat Mini games development must know what problems" content is introduced here, thank you for reading. If you want to know more about industry-related knowledge, you can pay attention to the industry information channel. Xiaobian will update different knowledge points for you every day.

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