Shulou(Shulou.com)06/01 Report--

This article mainly introduces the steps of the construction of the enterprise website, which has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to understand it.

The first step: define the goal of building the station.

There are two forms of enterprise station construction: exhibition type and mall type. The role of the former is to display the company's products and image, aiming to create a corporate image and cooperate with offline sales staff to do a good job in publicity, while the latter is a solid online sales platform, where enterprises can release products and sell online, as Taobao and JD.com do. Online payment can be seen as the second sales channel for enterprises. When an enterprise builds a station, be sure to choose the direction of building the station, whether to do brand promotion or publicity and transaction. Of course, the author is more inclined to the enterprise to build the mall website, because this kind of website not only contains the mall function and publicity function, but also can be used as a network platform, and can be regarded as the enterprise's office on the Internet. it is very appropriate to do sales, service and advertising.

Step 2: develop a website plan

After defining the direction of building the site, the next step is to formulate a detailed website construction plan, such as what style the website uses, how many columns of the website, how to design the website template, how to add those contents to the website, and so on. Here, on the basis of our own needs, we properly refer to the website form of our competitors, after all, their website has been recognized by the market.

From the perspective of network marketing, if the current enterprise website wants to achieve a good effect, try to build a network-wide marketing enterprise website, that is, PC station + mobile phone station + microstation + mobile phone APP form of enterprise website combination, so that you can still remember to combine the traditional Internet and mobile Internet, as well as mobile social networks. Moreover, the website template is the face of the enterprise on the Internet, several sets of templates should be designed, and whether the corresponding template solutions can be made during holidays need to be taken into account.

Step 3: domain name registration

After defining the goal of website construction, we need to choose a name for the website, which is technically called the domain name of the website. Setting up a good domain name is very helpful for the promotion of the website. the general principle is short, catchy and easy to remember, but with the development of the Internet, good domain names that are easy to remember have basically been registered. and the domain name is not allowed to repeat like a person's name, so it is more and more difficult to get a good domain name.

In addition to being short and easy to remember, enterprises should also pay attention to some problems when registering domain names. When registering domain names, domestic enterprises should try their best to choose mainstream domain names, such as com domain name, cn domain name, etc., the domain name topic had better include enterprise name or industry noun, if it is in the form of Pinyin or a number with moral meaning, it is better if your enterprise is a foreign trade company, which country is your main market? The domain name suffix gives priority to the national domain name of this country. Of course, com domain name and net domain name are still the mainstream choices. Remember one thing, try not to include the taboo words of the trading country in the domain name body, otherwise it will cause unnecessary disputes.

Step 4: purchase a hardware platform

In addition to the website space, the necessary hardware services for website construction include enterprise post office, enterprise text message, 400 telephone and other services, among which website space and enterprise post office are the necessary hardware for enterprise station users. In the website space, the author suggests that enterprises should choose virtual hosts with low cost and simple operation, and in terms of lines, it is best to use two-line or multi-line hosts, and foreign trade enterprises should try not to use domestic virtual hosts. Overseas virtual hosts are the best choices, such as Hong Kong hosts for Asian foreign trade companies and American hosts for American foreign trade companies.

The use of corporate post offices by enterprises can effectively increase corporate image and play a vital role in shaping corporate brands, and most of the current virtual hosts give away corporate post offices of the same capacity. For example, this is how Nesnick, one of the top ten virtual host providers in China, operates.

Step 5: select the station construction system

At present, there are two ways to build a website, using web page design software to make pages, and the other is to use a site-building system to build a station, the latter is better than the former in terms of operability and content integrity, and there are many kinds of site-building systems. most of them are free. The enterprise chooses the station construction system best to use the enterprise station construction system, the reason is not explained.

This kind of recommendation is to use the enterprise self-help station building system developed by Nasinik to build a station treasure box, its most important feature is that users do not need to have any station building technology, they can build a professional enterprise website. Thousands of industry enterprise websites are built into the station treasure box for users to use free of charge. Users can build websites in the form of matching templates to achieve the goal of quickly building stations for enterprises, and the cost is extremely low. It can be done perfectly with a few hundred yuan at most, and the host domain names are all given away for free.

Step 6: website function development

Because we use the website treasure box self-help station building system, the website function no longer needs us to develop manually, users only need to find the website function they need in the website management background system function, click "add" to complete, such as mall function, message board function, news function and so on, more than 200 kinds of functions used by enterprises are available for users to choose, one click to add, the front desk is displayed immediately, convenient and fast.

Step 7: template making

The treasure box of the construction station provides thousands of sets of enterprise templates from various industries, and the website template is professional, and users of each set of templates can be replaced freely. The template is not satisfactory, and users can modify it through a visual interface and in the form of drag and drop, similar to dressing up Qzone, which is very convenient.

Step 8: publish the website

After a few simple steps, click the publish function in the upper right corner of the management background, and select the publishing options, such as whether to publish statically, whether to generate mobile station and APP, and so on. The user's website can be accessed after it has been successfully published.

Step 9: website promotion

Using the traditional site-building system, users have to do their own promotion and optimization after the successful release of the website, which is very exhausting. Building station treasure box self-service station building system has built-in free promotion and optimization services, users only need to operate in the background, can do a good job in the promotion and optimization of the website.

Thank you for reading this article carefully. I hope the article "what are the steps for the construction of an enterprise website" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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