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Renren Leasing is a well-known domestic leasing platform that provides credit-free leasing for enterprises and individuals. It is also the first Ali Mini programs service provider (ISV) to launch the development service of "New Lease Mini programs" in China. In November 18, it obtained Series A financing from Ant Financial Services, and became Alipay Mini programs service provider in March 19. As the first enterprise in China to launch "new lease Mini programs" development services, what are the advantages of Renren Rent Machine? Renren Leasing is a well-known domestic leasing platform that provides credit-free leasing for enterprises and individuals, covering more than 200 sub-industries such as office equipment and 3C digital. It is also the first Ali Mini programs service provider (ISV) to launch the development service of "new leasing Mini programs" in China, providing leaseholders with pre-lease, post-lease, online and offline integrated leasing solutions. At present, the platform has more than 20,000 merchant outlets, covering 220 cities. Before adopting Mini programs, Renren also encountered various problems in the original mode: high risk control cost, high user churn rate: originally it was self-control, long link, users need to provide business license and other data risk control, most of the time can not be completed in 2 days, time cost, labor cost is high, user churn rate is also very high. With Ali Mini programs as the product carrier, the risk control capability of Sesame Credit has been accessed. Now it only takes a few seconds to complete the risk control link as soon as possible, forming a closed trading loop. Inconvenient rent payment, transaction flow offline: traditional lease mode tends to offline transaction, and rent collection is required every month, sometimes even forget to collect rent, rent collection process is extremely inconvenient. At the early stage of the platform, due to the inconvenient rent collection process, most order transactions flowed offline and did not settle online. Now Ali Mini programs are taken as the product carrier, and the payment function of Ali Mini programs is accessed. The rent is automatically collected through the system. The rent collection process is simple and easy to operate, and the overdue rate of rent payment has been reduced by 10 times. It is difficult to speed up the growth and obtain users: Renren rented the machine originally to build a rental platform in other ecological environments, with high cost of obtaining customers, sometimes a click cost of 20-30 yuan, and the traffic growth is extremely slow. Now relying on Ali Mini programs, DAU gets explosive growth through search, message push and other operation tools. With Mini programs, the first and most important point is that Alipay ecology is very suitable for the development of new leases. It is closest to money, credit and service. With the help of Ali Mini programs credit enabling, online transaction closed loop can be quickly realized. At the same time, because users naturally trust genes, user conversion rates far exceed traditional channels. Secondly, Ali Mini programs provide a series of user tools such as collection, sharing courtesy, search direct, message template, etc., which greatly reduce development costs. Of course, Ali Ecological's centralized flow pool helps start-up Mini programs realize 0-1 transformation. Mini programs operate small two professionally and carefully train developers on Mini programs development and operation skills to realize seamless connection. Finally, Ali Mini programs get through Ali ecosystem, realize one-end development and multi-end release. In the future, they will not only reach users at Alipay end, but also be released on micro blog, Gaode map, nail and other ports, but also obtain the whole Ali ecological resources empowerment. Ali Mini programs were launched in March 2018. After launching, the platform diverted the original user groups to Mini programs and pulled new ones in Alipay. After running for a period of time, the users grew rapidly. At present, the Renren rental team has formed a product matrix of Mini programs such as "Renren Rental,""Enterprise Credit Lease," etc. The renren rental business with Mini programs has also undergone earth-shaking changes. Everyone rents machines by relying on Ali Mini programs to enable them to access the Sesame Information Risk Control System, which greatly improves the risk control efficiency and reduces the overdue rate by 10 times. Since its launch, the daily order volume of Mini programs has reached 2000 units, the number of users has increased by 20 times, and the transaction order volume has increased by 15 times, realizing the growth scale that cannot be realized in three years relying on APP and original channels. Because the leasing industry belongs to the low-frequency industry, Renren has used a variety of new acquisition tools provided by Ali Mini programs. Up to now, the accumulated users have exceeded 15 million +, and the collection users have exceeded 1.5 million, which has stimulated the growth of order conversion rate, and the repurchase rate of some products has also increased to 30%, which has been at a high level in the leasing industry. Ali Mini programs allow everyone to rent a machine to grow into a head enterprise in the new leasing industry in a short time. Next, I would like to introduce the characteristics and interface of Mini programs of Renren Rental Application: Renren Rental Mini programs matrix is a platform that provides all kinds of credit-free rental services, connects upstream leasing manufacturers and equipment manufacturers, serves downstream B-end enterprises and C-end individuals, and provides them with rent-for-purchase services for office equipment, mobile phone digital, intelligent hardware, home appliances, travel outdoor and other products. Users can enjoy deposit-free credit with Sesame Credit and pay rent monthly, allowing users to enjoy a lighter new consumption model. Turning credit into assets is the idea that everyone rents machines all the time,"starting a business without pressure, renting and enjoying a light life."

Alipay operation tools on the page of Renren Concession Mini programs help Renren rent machines to pull new, retain, promote and transform qualitatively: We have tried to launch new products on Weibo, micro-headlines and Shenma search, looking for channels that can directly jump to Alipay Mini programs, or guiding users to search for Renren rent Mini programs on Alipay, constantly strengthening users 'search minds through direct service and brand Alipay search tools. Search portals now account for 25% of total traffic sources. In addition, Alipay home page life service is also a new point, through Alipay operation background upload page material, review can be displayed on Alipay home page. In the real sense, 0 cost pull new, Alipay Mini programs flow enabling. In addition, we benefit from various rental marketing activities, such as "1 yuan rent," give registration gift coupons to newcomers, etc., so that even if users come in without clear demand, they will be stimulated. After testing, the renewal rate of users who have enjoyed this service reaches 65%-70%, and then the average customer unit price per day will exceed 10 yuan according to the normal price; meanwhile, we also guide users to scan QR codes into Mini programs from offline channels, such as parks, incubators, digital mobile phones, computer cities and small shops; The retention and promotion lease itself is not a high-frequency demand. The repurchase rate of many of our short-term rental products (within 30 days) is 30%, which is very high in the industry. Such as mobile phones, computers, cameras, drones, are relatively high-frequency categories on the platform. To promote retention, we use the tool of "Collection Gifts," after which users can receive no-threshold coupons. After completing the collection action, a key link is to activate the user, this piece we mainly through the "message template" tool to notify the user, this effect is better than SMS notification, because now many users worry about the link in the text message has fraud risk, dare not click open. In addition, the configuration of "post-collection exclusive coupons" allows users who have collected Mini programs to enjoy discounts again and promote active orders. The problem of ability deposit has always been a pain point in the leasing industry, not everyone's sesame credit score is very high, which also means that some people can not enjoy the deposit free rights. For this reason, we have access to the tools of "flower pre-authorization" and "flower installment." The deposit can be frozen by means of flower pre-authorization, so that we can enjoy all the rights and interests free of charge. Rent can also be paid in installments, which reduces the burden on users, greatly improves the conversion rate and reduces the risk of merchants. So, what products does everyone rent to use Alibaba Cloud to create their own matrix of Mini programs? Load Balancer SLB: Bandwidth value 5120Mbps Application layer: 5 nodes, k8s container deployment microservice data layer: cloud database master library 1, slave library 3, standby 1, redis master-slave 2 Task layer: Cloud Virtual Machine 1 is mainly used to execute timed tasks, queue tasks, static files oss, cdn acceleration Ali SMS service elasticsearch cluster, 3 servers, you can open Alipay code scanning experience Renren rent Mini programs, at the same time, you can also attach the technical structure diagram of Renren rent Mini programs, in the process of experiencing Mini programs, you can also study the technical structure of Renren rent Mini programs.

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